Senior Commercial Sales Executive



  • To meet and exceed budget targets on sales and gross margin targets. 
  • Leading solution selling and specification placement, capable identify the customer’s needs and opportunities in the market (proactively), evaluating the size of opportunity, and effectively outlining what is needed to win the opportunity. 
  • Efficiently manage the interface between ASSA ABLOY and stakeholders and the improve relationship with customers by providing superior customer services. 
  • Develop customer segmentation aligned to coverage priorities, and execute technical marketing programs to accelerate reach. 
  • Account focus, build strong relationships to drive sticky specification, steer robust coverage plans of targeted key architects to build stronger relationships. 
  • Closing deals. 
  • To consistently deliver customer experiences that meet customers’ expectations, and drive customer satisfaction. 
  • Strengthen the spec-to-order process, accelerate AAOS Implementation. 
  • Strengthen pipeline management system and tools to track progression of lead generation to completion through post-sales communication (CRM-Dynamic). 
  • Collect market and competitors’ information, evaluate market trends, monitor competitor activities and recommend changes for market positioning. 
  • Maintain an update database of customers, projects and activities. Maintain reports regarding activities and results on a consistent basis, obtain knowledge and market intelligence to share with the international team. 
  • Deliver effective presentations to large and small audiences. 
  • Provide customer product quotations or tenders and be proficient in the tender interview process as well as price negotiations 
  • Work closely with the internal team to meet customer expectations. 
  • Assist the finance department in the follow-up of payments from customers.


We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 52,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Subang Jaya, MY, 47500

Sales, Marketing & Product Management
Travel Required: 31%-60%
Mid-senior level