Key Account Manager
Position: Key Account Manager
Reporting to: National Sales Manager-Retail
Location: Thailand
Position Summary
The Key Account Manager is responsible for managing and growing sales in the Modern Trade channel by maintaining strong relationships with key customers, leading a team of store merchandisers (Professional Consultants), and executing strategic sales plans to achieve volume and margin targets. This role is critical in expanding the customer base and ensuring long-term business success in the retail channel.
Responsibilities:
- Develop and execute business plans and sales strategies to achieve sales, distribution and profitability targets in the Modern Trade channel
- Manage key retail accounts by negotiating annual trading terms, promotional plans and joint business agreements to strengthen long-term partnerships
- Plan and manage product assortment, planogram/schematic layouts and in-store category positioning to ensure the right product mix based on store size, target shoppers and cluster segmentation
- Conduct regular store visits and collaborate with Professional Consultants to ensure high merchandising standards, shelf visibility and effective implementation of promotional activities
- Analyze sales data, market trends, and shopper insights to identify new growth opportunities and optimize assortment by region and store cluster
- Work closely with marketing, supply chain and trade marketing teams to ensure timely product availability, promotional readiness and alignment with marketing campaigns
- Oversee planogram compliance and execution consistency across different key accounts and regions
- Monitor account performance, manage forecasts and budgets, and provide accurate monthly reports and business reviews to management
- Lead, coach, and motivate a team of Professional Consultants to deliver excellent in-store execution and sales conversion
- Ensure all operations are in line with company policies, brand standards and compliance requirements
Qualifications
- Bachelor’s degree or higher in Business Administration, Marketing or a related field
- At least 5 years of experience in Key Account Management or Modern Trade Sales, preferably in hardware, home improvement, building materials or related product categories
- Strong understanding of retail assortment planning, schematic management and store cluster segmentation
- Proven track record in achieving sales targets and managing relationships with modern trade retailers
- Excellent communication, negotiation and interpersonal skills
- Strong analytical mindset with the ability to interpret sales and market data for decision-making
- Leadership capability to manage field teams and drive performance excellence
- Good command of both spoken and written English; proficiency in Microsoft Office and familiarity with planogram or sales data tools is an advantage
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
Suanluang, TH, 10250