Marketing Manager EMEIA DBS

Open a new door to your career. 

Join us at ASSA ABLOY, the global leader in access solutions. Every day, we help billions of people experience a more open world. The Group has leading positions in areas such as efficient door openings, trusted identities and entrance automation. ASSA ABLOY's innovations enable safe, secure and convenient access to physical and digital places. With 63,000 colleagues around the world, we have an expert wherever you are. The ASSA ABLOY Opening Solutions EMEIA division has 12,000 employees, with commercial and operational activities managed through local operations across Europe, Middle East, India and Africa. The newly established Door Business Segment EMEIA is poised for growth, with €200 million in sales, 10 factories, and approximately 1,500 employees.

What we offer

Join us to lead impactful international marketing and communications within the Door Business Segment and grow within a supportive, cross-cultural team.

As the Marketing Manager, you will play a key role in developing and implementing the marketing strategy for the segment’s portfolio within the EMEIA division. Your role will focus on developing overarching branding and messaging to successfully position the ASSA ABLOY Door Business Segment, addressing diverse target audiences, and strengthen awareness and thought leadership across EMEIA.

You will work closely with international commercial teams, product specialists, and product entity marketing teams to ensure consistent positioning across all channels, while planning, developing, and rolling out impactful campaigns that support our commercial objectives.

Key responsibilities

• Develop and lead the overarching marketing strategy for the business segment, ensuring all activities contribute to business growth and enhance ASSA ABLOY's market positioning, brand voice, and thought leadership ambitions
• Own the annual marketing communications plan, including budget definition, content direction and agency management
• Ensure product entity marketing teams across the Door Business Segment deliver unified messaging and compelling campaigns, considering individual market needs, and share best practice
• Drive and guide teams in developing value-based content and impactful campaigns—covering product launches, channel partners, verticals, and key topics—across various communication platforms, both face-to-face and digital
• Steer the digital-first strategy and optimize online and social media presence to enhance visibility, customer engagement, and lead generation
• Track marketing performance against defined KPIs, ensuring regular reporting and continuous optimization
• Drive the PR strategy, ensuring alignment with brand positioning and maximizing visibility across relevant media and stakeholder channels
• Monitor market trends and insights to advise strategic direction and messaging
• Collaborate with internal communications team to raise awareness and engagement

What you bring to the role

• Minimum 10 years of experience, ideally in international B2B environments or with a marketing agency
• Proven expertise in B2B marketing for technical products and solutions - ideally within the building or construction industry—with a strong track record in lead generation
• Strategic and persuasive thinker with the ability to translate high-level concepts into actionable plans, ensuring precision in execution, budgeting, and process management
• Up-to-date knowledge of the latest marketing trends, tools, and technologies
• Proactive, deadline-driven, and highly organized, with the ability to manage multiple projects simultaneously
• Strong planning and project management capabilities, complemented by excellent verbal and written communication skills
• Master’s degree in marketing, communications, or a related field
• Fluency in additional European languages is a plus
• What defines you
• Leadership and inspiration
• Strong affinity for technical solutions and the latest MarCom tools, including AI-driven platforms
• Curious and quick to grasp new concepts, especially in fast-evolving digital marketing environments
• Persuasive and results-driven, with a track record of delivering impactful outcomes
• Self-starter, self-motivated, and proactive, with the confidence to contribute and implement new ideas
• Communicative, outgoing, and a collaborative team player
• Excellent English communication skills, both written and verbal

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.