Digital Marketing Manager

An Amazing Career Opportunity for a Digital Marketing Manager!! 

Location: Prague, Czech Republic

Job ID: 43983

Who are we? 

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo 

Identification Technologies (IDT):

IDT is creating trusted identities for IoT applications through Smart Components and Enabling Services.

HID’s Identification Technologies powers the trusted identities of the world’s people, places and things through smart components and cloud services. We make it possible for people and organizations to transact safely, work productively, and travel freely. Our contactless identification and sensing (RFID, NFC, and BLE) components and solution enabling technologies address the dynamic requirements across multiple industries to wirelessly connect, identify, collect and manage data quickly and accurately across virtually any IoT application.

As our Digital Marketing Manager, you’ll support HID’s success by: 

• Building and executing rolling annual and quarterly country/region segment marketing plans and campaigns within the Corporate Framework (brand, reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets
• Developing and executing measurable demand creation programs that drive leads and revenue through direct and indirect sales teams
• Crafting and executing multichannel account-based marketing programs aimed at building a faster path to acquiring and engaging target customer accounts across key verticals
• Collaborating with global/regional and central resources in the strategic development of segment campaigns, PR, social media, HID product literature, event displays, product positioning, value proposition messaging and digital marketing programs worldwide  
• Working with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
• Collaborating with Demand Generation and Automation teams to build, execute, track, measure and report KPIs on all campaigns from email/database marketing to paid digital and third-party campaigns
• Identifying enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding and improving the readiness & marketing enablement process
• Localizing/customizing contents for new product introduction deliverables based on developed positioning and messaging
• Localizing/customizing vertical value proposition for products and solutions and campaigns 

Your Experience and Background include:  

• BA/BS degree in marketing, communications, business management or related area required. A lower-level degree combined with additional relevant experience may be considered in place of the stated educational requirement
• Minimum 5-7 years of experience in B2B marketing communications / demand generation / integrated marketing, background in technology, RFID or equivalent industry is a plus. CRM (SFDC or similar), Marketing automation (Marketo or similar), Web content management, analytics and business intelligence (Tableau, ZoomInfo – or similar reporting and analysis tools)
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
• Campaign-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to work with all levels of management in a fast-paced environment
• Demonstrated knowledge and experience in account-based and modern digital marketing methodologies, practices and tools is required 
• Ability to research and identify market trends and drive content strategy and development
• Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
• Team player with cross-functional project leadership skills
• Demonstrated skills in positioning and differentiating products and services
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
• History of budget management
• Ability to communicate effectively and fluently in English language verbally and in writing
• Ability to read and interpret technical journals, specifications, international technical standards, etc.                             
• Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
• Familiar with operating systems, such as Windows, etc.

What we can offer you:

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply? 

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact accommodations-ext@hidglobal.com.

Please be aware that our recruitment process may include the use of AI-powered tools to assist in screening applicant resumes. These tools help us efficiently identify candidates whose qualifications and skills align with the job description. We use AI in a responsible manner and in accordance with applicable data privacy laws and regulations. Importantly, all applicants are reviewed by our Talent Acquisition team. AI is used to support, not replace, human judgment in the evaluation process. 

We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
 
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

 #LI-HIDGlobal