Marketing Co-Ordinator - Digital Access Control (DAS)

Job Description: 

Summary

The Marketing Co-ordinator is responsible for planning, leading, and executing marketing campaigns for ASSA ABLOY Digital Access Solutions (DAS) throughout the EMEAI region, integrating with the ASSA ABLOY corporate marketing teams as well as local sales team on campaign priorities, plans, and developing demand creation programs.

Specific responsibilities include defining target markets in these EMEAI countries, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated marketing activities, allocating budget, and setting program goals and measurement criteria.

The qualified candidate will provide strategic marketing leadership and execution and will be able to demonstrate a successful history in a B2B marketing role with responsibilities including campaign strategies aligning with brand building, lead generation and enablement with the overall business (priorities, objectives, revenue target) for new customer acquisition as well as retention; campaign analytics; lead qualification/nurturing. A demonstrated ability to leverage the power of digital marketing in lead generation is essential. This position will report to the Managing Director and will work in partnership with multiple disciplines including Sales, and Product management/marketing.

This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time. A self-starter with strong marketing, communications and integrated digital marketing and agency management experience would be ideally suited to this position.

      Duties and Responsibilities include the following. Other duties may be assigned.

• Build and execute rolling annual and quarterly marketing plans and campaigns within the Corporate Framework (reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets.
• Interlock with the various department leaders to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities.
• Develop and execute measurable country/region demand creation programs that drive leads and revenue through direct and indirect sales teams.
• Collaborate with global/regional and central resources in the strategic development of campaigns, PR, social media, product literature, event displays, product positioning, value proposition messaging and web marketing programs worldwide to execute in MEA countries.  
• Work with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience.
• Identify enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding, and improving the readiness & marketing enablement process.
• Localize/customize content for new product introduction deliverables based on developed positioning and messaging.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  Education and/or Experience            

• BA/BS degree in marketing, communications, or related area
• Minimum 5 years marketing experience
• Access control solutions marketing experience a plus
• Minimum 5 years’ experience in B2B marketing communications / demand generation / integrated marketing in EMEA, background in security/IT or equivalent industry is a plus. CRM (SF.com), Marketing automation (Marketo), Web content management, analytics and business intelligence (reporting and analysis tools)
• Solid experience in managing digital/social media programs in MEA and Content Syndication via digital partners/3rd parties in driving leads and revenue.
• Proven record of supporting sales to meet or exceed pipeline and revenue targets.
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
• Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes.
• Campaign-focused, responsive, creative, strategic, proactive, and hands on, with the ability to work with all levels of management in a fast-paced environment.
• Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs.
• Team player with cross-functional project leadership skills
• Demonstrated skills in positioning and differentiating products and services.
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
• History of budget management
• Ability to travel as required.

                 Language Skills                  

• Ability to effectively communicate in the English language verbally and in writing.
• Ability to read and interpret technical journals, specifications, international technical standards, etc.                   

        Computer Skills    

• Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
• Familiar with operating systems, such as Windows, etc.

  Customer Expectations

• Candidate must have the ability to understand end-user needs and communicate in an effective, relevant manner, in the right voice and media.
• Candidate must ensure campaigns and messaging are accurate and applicable to the address the customer's needs.
• Candidate must always strive to articulate how HID addresses our customer's business needs and how HID adds value through our solutions.

Work Environment

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Requirements

• Compliance to all relevant ASSA ABLOY policies and procedures related to Quality, Security, Safety, Business Continuity, and Environment systems
• Travel and fieldwork including international travel; therefore, employee must possess or can acquire a valid passport.
• Must be legally eligible to work in South Africa.

* EE candidates will be given preference*

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.