Business Development Manager (India)

Job Description

Job Purpose

 The IDS India Business Development Manager will be responsible for driving the growth, market penetration, and expansion of the IDS brand and product portfolio across India. The role focuses on developing strategic channel partnerships, increasing market share within the intrusion security segment, and generating sustainable revenue growth through distributors, system integrators, monitoring companies, and end-user engagement.

Business Development & Market Expansion

• Develop and execute the strategic business development plan to grow IDS market presence across India.
• Identify, engage, and onboard high-potential security distributors, channel partners, and regional security dealers.
• Prospect, identify, and target key decision-makers within:
  • Intrusion security companies
  • Central Monitoring Stations (CMS)
  • Security distributors and wholesalers
  • CCTV and electronic security installers
  • System integrators
  • Consultants and security specifiers
  • Corporate end-users across commercial, industrial, banking, retail, logistics, and critical infrastructure sectors

• Drive the introduction, specification, and adoption of IDS intrusion detection and alarm solutions.
• Build and maintain a robust pipeline of qualified opportunities through proactive market engagement.
• Personally lead negotiations and close new business opportunities to achieve profitable revenue growth.
• Develop strategic relationships with stakeholders across the security value chain to influence product specification and adoption.

Channel & Partner Development

• Establish and maintain strong relationships with distributors, system integrators, and installation partners.
• Support partners in identifying, qualifying, and closing sales opportunities.
• Conduct regular joint customer visits with partner sales and technical teams.
• Develop partner growth plans and assist partners in achieving sales objectives.
• Ensure all authorised IDS partners receive appropriate product, sales, and technical certification training.
• Monitor partner performance and implement improvement plans where necessary.

Market Intelligence & Product Positioning

• Analyse market trends, customer requirements, competitive activity, and emerging technologies within the Indian security market.
• Provide market feedback to management regarding customer requirements, product enhancements, pricing strategies, and competitive positioning.
• Identify and develop clear IDS value propositions and differentiators relevant to the Indian market.
• Support the introduction of new IDS products and solutions through effective market launch activities.

Marketing & Brand Development

• Support and participate in security exhibitions, trade shows, industry forums, customer roadshows, and partner events across India.
• Deliver high-impact product presentations, demonstrations, and technical workshops.
• Collaborate with marketing teams to execute focused demand-generation campaigns.
• Act as a brand ambassador for IDS while maintaining a professional market presence.

Reporting & Administration

• Maintain accurate CRM records, sales forecasts, and opportunity tracking.
• Provide monthly business reports detailing:
  • Sales performance against targets
  • Pipeline status and forecast accuracy
  • Partner development activities
  • Market intelligence
  • Key wins, losses, and lessons learned
  • Ensure compliance with company policies, procedures, and reporting requirements.

Please note this job description is not exhaustive nor limited to the details contained within

Minimum Requirements

Essential

• Bachelor's Degree, Diploma, or equivalent qualification in Business, Sales, Electronics, Engineering, Security Technology, or a related field.
• Minimum 5 to 8 years of sales or technical sales experience within the electronic security industry.
• Proven experience in Intrusion Detection Systems, Access Control, CCTV, or integrated security solutions.
• Demonstrated success in developing distribution networks and channel partnerships.
• Strong understanding of the Indian electronic security market and key industry stakeholders.
• Proven track record of consistently achieving or exceeding sales targets.
• Excellent negotiation, presentation, communication, and relationship management skills.

Preferred

• Experience working with security distributors, system integrators, or security manufacturers.
• Technical sales or pre-sales support experience.
• Exposure to Central Monitoring Stations (CMS) and remote monitoring environments.
• Experience managing multi-state or pan-India sales territories.

Travel Requirements

• Extensive travel throughout India is required.
• Must possess a valid passport and be willing to travel internationally when required for training, business development activities, or company events.
• Willingness to visit customers, partners, distributors, project sites, and industry events on a regular basis.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.