National Business Development Manager - Impro & DAS Core

Annexure A – Job Description

To grow the Impro & ASSA ABLOY Digital Access Solutions (DAS) footprint across South Africa. To generate new business, driving demand for our digital access technologies, and building strong relationships in the SMB and Enterprise sectors. This role includes national leadership of the Business Development team, providing coaching, performance management, and strategic direction across all the South Africa regions. To be the leader and face of Impro & DAS in the market.

Key Responsibilities:

Lead the South African Business Development Team

• Provide strategic direction, coaching, and operational leadership to the BD team across South Africa
• Develop and execute a national strategy to expand Impro’s installer, integrator, and consultant ecosystem.
• Drive competitive displacement, increase brand presence across all verticals, and ensure strong national pipeline generation aligned to business targets.
• Act as the senior hunter for the Inland provinces by acquiring new system integrators, installers, key end‑users, and consulting engineers.

New Business & Market Development

• Proactively identify, pursue, and secure new opportunities with end‑users, consultants, engineers, and specifiers.
• Build and maintain a strong sales pipeline targeting a variety of vertical markets.
• Promote DAS solutions through presentations, demos, workshops, and face‑to‑face engagements.

Customer & Influencer Engagement

• Conduct visits, meetings, and briefings to establish ASSA ABLOY as a Trusted Advisor in digital access control.
• Understand customer technology requirements and position suitable solutions.

Collaboration & Solution Support

• Work closely with product managers, engineering, and internal teams to ensure strong solution design and tender responses.
• Assist consultants and end‑users with BOQs, specifications, and system design inputs.

Sales Discipline

• Maintain accurate reporting, CRM updates, activity tracking, and forecasting.
• Meet monthly activity goals, including customer visits and engagement targets.

Minimum Activity

• A minimum of 54 customer face-to-face visits per month as per example below
• Build and manage a pipeline achieving at least 4× sales target coverage.

Qualifications:

• Grade 12/Matric
• Previous exposure to sales, business development, or customer facing roles.
• Basic technical curiosity or interest in digital or electronic solutions.
• Proficiency in MS Office; familiarity with CRM tools is an advantage.
• Ability to travel for customer visits, events, and industry engagements.
• Valid Code 8 driver’s license

Key Competencies

• High Energy & Enthusiasm: A passion for learning and growing; sees challenges as opportunities.
• Sales Acumen: Tenacity, objection handling, strong questioning and listening skills.
• Communication: Able to present clearly to technical and non‑technical audiences.
• Results Orientation: Data‑driven, target‑focused, committed to execution.

Personal Attributes

1. • Energetic and enthusiastic approach to work.
   • Consistent performance, especially under pressure.
   • Takes ownership and is self-motivated to improve performance.
   • Works collaboratively with colleagues and departments.
   • Coach, guide, and develop people, fostering a culture of hunting, collaboration, and continuous improvement.

* EE candidates will be given preference*

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.