Regional Sales Manager

ASSA ABLOY Global Solutions is part of the ASSA ABLOY Group, who are the global leader in access solutions. Every day, we reimagine how people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services. We have operations in over 70 countries, with over 52,000 colleagues around the world.

Our expertise in customer journey mapping, innovation, and service design leads to the invention of new solutions that create value for our clients and exceptional experiences for their end users. And we have the fantastic opportunity available in Traka Americas for a Regional Sales Manager, California/Arizona/Hawaii.

Part of Global Solutions, Traka Americas is the manufacturer of one of the world's first electronic key management systems.  We are the global leader in innovative technology for sophisticated, intelligent key management systems and locker solutions. Traka operates in a wide variety of markets such as Healthcare, Education, Commercial Enterprise, Critical Infrastructure, Government, Hospitality & Gaming, and more.

Traka products and solutions solve real-world problems by securing, managing and auditing the keys and equipment at the heart of a successful operation from small business to fortune 100 companies.

Your Role in Keeping the Future in Safe Hands…

As the Regional Sales Manager for California, Arizona and Hawaii market regions, you will play a key role in driving revenue growth by building strategic customer relationships and delivering value‑engineered Traka technology solutions. Each day brings meaningful engagement—from uncovering customer needs to presenting Traka’s industry‑leading electronic key and equipment management solutions, crafting detailed specifications and SOWs, developing compelling proposals, and ultimately closing new business.

Success in this role relies on strong partnership with Sales Engineering, Account Management, and Professional Services to ensure customers receive a seamless experience from initial discovery through deployment. You will use your understanding of the regional market landscape and high‑growth industries to build and manage a healthy pipeline in Salesforce CRM.

Equally important, you will serve as the voice of the customer—bringing forward product feedback, innovative ideas, and market insights that help Traka stay ahead in your region. Your technical sales acumen positions you as a trusted advisor in key and equipment management technology.

Reporting to the Vice-President, Sales & Business Development, you will be accountable for leading revenue growth across your assigned region. This includes driving strategic business development efforts, shaping value‑engineered Traka solutions that meet customer needs, and advancing opportunities from initial discovery through close. You will apply strong technical sales judgment to develop clear specifications and well‑structured SOWs, build compelling proposals, and guide customers toward the right solution. Throughout the sales cycle, you will collaborate with cross‑functional teams to ensure commitments are met and projects transition smoothly into delivery.

This is a customer facing role which always requires the highest level of customer service. The role will perform responsibilities following all company standards, policies, and procedures. When not in the field, this will be a work from home position. A suitable, dedicated home office space for working and presenting Traka solutions will be necessary to perform the role. 

Who You Are: 

You are a technical sales professional based in the California or Arizona (“Calizona”) market region who brings enthusiasm, drive, and genuine curiosity to solving real‑world challenges through technology. A confident and articulate communicator, you are passionate about understanding customer needs and ensuring every solution is thoughtfully designed, expertly deployed, and fully optimized to deliver measurable value. 

You have proven experience in technical sales within the region and have cultivated strong relationships with both end users and channel partners. You operate with integrity and humility, consistently putting the customer at the center of your approach. Details matter to you—you take pride in your work and understand how small refinements can make a meaningful impact. 

Comfortable engaging stakeholders at all levels, you can navigate both technical and non‑technical conversations with ease. You thrive in a fast‑growing organization and appreciate a collaborative, fun, and supportive team culture. Above all, you bring a service‑oriented mindset and a commitment to excellence that aligns with Traka’s mission and values. 

What you will do…

• Create and execute a strategic territory plan for the California, Arizona and Hawaii market regions to foster new business growth in key growth sectors including government, education, healthcare and major corporates in-line with targets. 
• Conduct Traka presentations, technical product demonstrations and consultations with end users and partners to identify needs and solutions. 
• Travel within region to build exceptional relationships with end users and partners – including system integrator, OEM and internal ASSA ABLOY partners. 
• Record all sales and business development activities in Salesforce CRM including qualifying and tracking leads, opportunities, creating project proposals (CPQ) and maintaining an accurate pipeline for reporting. 
• Work with the operational and project delivery teams to ensure end user requirements and professional services are accurately scoped and ensure customer expectations are effectively managed throughout the sales and implementation process. 
• Collaborate with marketing to innovate campaigns to drive demand strategically in core growth markets and sectors.   
• Work closely with marketing to identify and support industry trade show events including booth representation and setup/teardown as required. 
• Identify opportunities for technology integration with OEM’s that increase the value proposition to the end user.  
• Be the voice of customer working with product management and engineering to help innovate new features, functionality, and new products that meet customer needs. 
• Work collaboratively with ASSA ABLOY group companies to drive new business opportunities and innovation. 
• Conduct sales training and “lunch n learns” for partners. 
• Participate in national and regional trade shows and conferences. 
• Conduct basic solution training for end users where necessary. 
• Maintain professional and product knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. 
• Perform other duties as assigned by the Manager from time to time. 
• Travel is required up to 50% within continental USA with potential opportunities to travel to the UK and other parts of the world for conferences and educational seminars as may be required. 

What we expect of you…

• Bachelor’s Degree or relevant technology sales experience of 5+ years.
• Strong knowledge and experience of the assigned market geography. 
• Strong track record of exceeding goals in high revenue, project-oriented sales. 
• Strong technical acumen and experience with hands-on demonstration of hardware, software and integrated technology solutions. 
• Outstanding interpersonal and presentation skills. 
• Excellent at building long term end user relationships. 
• Experience in B2B solution selling, sales engineering, security system design or installation is highly desired. 
• Experience with using Salesforce or similar CRM is highly desired. 
• Strong proficiency in using Microsoft Office suite. 
• Good organizational and prioritization skills.

Physical Requirements

• Normal, corrective vision range; ability to see color and to distinguish letters, numbers and symbols.
• Frequently required to sit, stand, walk, talk, hear, bend and reach.
• Ability to work with graphic display units, touchscreens, etc.
• Ability to lift, roll and carry demo equipment up to 75 lbs during travels - plane, vehicle, etc.
• Ability to travel and sit on a plane or car for extended hours.

Application

You can submit your application by clicking ‘Apply Now’. We will not consider application received via e-mail or through other channels. We will review applications continuously, so please apply as soon as possible.

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We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.