National Manager - HNI (High Networth Individuals)

Job Title: National Manager – HNI (High Net Worth Clients)

Business Vertical: Specifications

Location: Delhi/Mumbai

Reporting To: Director & Head of Specifications

Division/Company: ASSA ABLOY Opening Solutions India Pvt. Ltd.

Position Summary:

The position will lead and drive the expansion of the Specifications business focused on High-Net-Worth Clients (HNI) across India. This role is responsible for identifying, developing, and securing high-value projects with luxury residences, premium developers, and exclusive architectural firms. The incumbent will be accountable for building a robust HNI-focused sales pipeline, aligning product offerings to meet bespoke client requirements, and delivering revenue objectives through strategic engagement with key influencers and decision-makers.

Role & Responsibilities:

• HNI Market Development: Engage and build relationships with ultra-luxury project owners, premium developers, celebrity clientele representatives, luxury architects, high-end interior designers, and bespoke project consultants.
• End-to-End Project Engagement: Oversee the full sales cycle from project identification, product specification, and design consultation to order finalization, ensuring tailored solutions with ASSA ABLOY’s premium portfolio.
• Luxury Segment Product Focus: Promote and specify the complete range of ASSA ABLOY products suited for luxury and high-end projects, including premium mechanical, electromechanical, digital, glass, and designer hardware solutions.
• Pipeline Management: Maintain a high-quality HNI project funnel in the CRM tool, ensuring accurate forecasting and timely follow-up to maximize conversion rates.
• Client Experience Excellence: Ensure personalized engagement and high-touch service standards for HNI clients, working closely with Regional Sales Teams to ensure flawless project execution.
• Market Intelligence: Gather and report insights on luxury market trends, competitor offerings, and evolving client preferences to influence product positioning and innovation.
• Brand Advocacy: Drive brand inclusion in project specifications and tender documents for luxury developments (ASSA ABLOY, Yale, ENOX, Union).
• Strategic Partnerships: Collaborate with luxury real estate associations, exclusive developer forums, and premium industry events to increase visibility and generate qualified leads.
• Cross-Functional Collaboration: Work with Product Management, Marketing, and Specification teams to develop segment-specific brochures, conduct “luxury design forums,” and represent the brand at select high-profile trade shows and exhibitions.
• Bespoke Solutioning: Address highly customized technical and design requirements by facilitating coordination between the client, technical teams, and product specialists.

Key Skills & Competencies

• Proven track record in managing ultra-high-value client relationships.
• Exceptional relationship-building skills with a strong network in the luxury real estate and architecture community.
• Strong customer focus and ability to deliver tailored solutions.
• Excellent communication, negotiation, and presentation skills.
• Advanced MS Excel & PowerPoint skills with strong analytical capability.
• Willingness to travel extensively across India.

Qualifications & Experience:

• Bachelor’s degree in mechanical engineering, Architecture, Interior Design, or related discipline.
• MBA in Sales & Marketing preferred.
• 10–12 years of experience in luxury/high-value project sales in related industries such as premium building materials, designer hardware, luxury interiors, or high-end home automation.

Note: This job description is not intended to be an all-inclusive list of duties and responsibilities. Rather, it is intended only to describe the general nature of the job. Employee may be expected to perform other related duties as required to meet the ongoing needs of the organization.

We are the ASSA ABLOY Group
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As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.