Executive - Brand Management

Job Title: Executive – Brand Management

Division/Company/Entity: ASSA ABLOY Opening Solutions India Pvt Ltd

Location: Mumbai

Department: Marketing

Reports to: Head - Marketing

Does this job have supervisory responsibilities? No.

Number of reports: 0

Job Titles of reports: NA

Region of reports:  SAARC

Position Summary

This position’s responsibility is to develop a consistent brand identity for a company and establish its online presence. This job involves overseeing marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services. The incumbent’s duties include developing content strategies, publishing content, writing, editing and proofreading, formulating content strategies and managing a content team, among other tasks like creating content for brand campaigns on social media or magazines.

Roles and Responsibilities:

• Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure brand consistency and alignment with overall business goals.
• Oversee the creation and production of marketing materials, ensuring they adhere to brand guidelines.
• Coordinate and manage external agencies and vendors for brand-related projects.
• Develop and maintain strong relationships with key stakeholders and partners.
• Plan and manage brand campaigns, events, promotions, and sponsorships to increase brand visibility and engagement.
• Proofreading content for each vertical for all collaterals or PR, copywriting of campaigns
• Prepare the calendar and tracking sheet for all the projects and regular updates with the stakeholders
• Setting up processes and managing all the briefing documentation.
• Managing external creative content providers like agencies of PR, photo shooting, videography etc.

Skills Required:

• Strong understanding of marketing principles, branding concepts, and consumer behavior.
• Accuracy and attention to detail
• Professional approach to time, costs and deadlines
• Proven track record of successfully managing and executing brand campaigns.
• Creative thinking and problem-solving skills.

Education Qualification & Experience required:

• Bachelors or Master’s Degree in Marketing or similar
• 4-6 years of brand management, campaign planning and executions
• Preferably from B2C industry or marketing agencies

Additional Information:

Should be flexible in working hours, Ready to travel if required.

Note: This job description is not intended to be an all-inclusive list of duties and responsibilities. Rather, it is intended only to describe the general nature of the job. Employee may be expected to perform other related duties as required to meet the ongoing needs of the organization.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.