Director of Product Marketing

Director of Product Marketing

Do you have the ability to become the subject matter expert in go-to-market execution and a drive to grow your skills in a collaborative environment? Become a part of the ASSA ABLOY Group and enjoy a culture that empowers you to build a career you can be proud of.

Note that we will consider candidates based anywhere in Europe, provided they are located near an ASSA ABLOY office.

What you would do as our Director of Product Marketing
We are looking for a Director of Product Marketing to join the Marketing team and lead go‑to‑market execution for our Hospitality solutions, with a particular focus on our Vingcard brand. As the main brand within ASSA ABLOY Global Solutions Hospitality, Vingcard represents a core part of our portfolio. In this role, you will connect Product Management, Marketing, Sales and Services to ensure successful product positioning, launch excellence, and strong commercial messaging.

You would also be responsible for:
• Leading go‑to‑market planning and execution with Product Management, driving product launches, readiness processes, stakeholder alignment, and lifecycle management.
• Translating product strategy, features, and purpose into clear value propositions, USPs, key selling points, and effective marketing and sales messaging.
• Creating core product marketing content, including messaging frameworks, value stories, positioning, presentation skeletons, product descriptions, and launch materials, and supporting Creative in finalizing assets.
• Defining processes and creating a unified framework across our product ranges to elevate the product launch, commercial, and go‑to‑market activities, while supporting Regional Sales and Global Accounts with product materials and expertise for key opportunities.
• Evangelizing product messaging internally and externally, providing ongoing product expertise to Marketing and delivering training to ensure consistent understanding across audiences.

The skills and experience you need 
We are looking for someone who has:
• Strong understanding of product marketing and go-to-market processes.
• Ability to bridge technical product understanding and commercial storytelling.
• Structured, clear communication skills with strong writing and presentation skills.
• Ability to work cross-functionally with product management, marketing, sales, and services teams.
• Fluent in English.

What we offer

We’re passionate about providing amazing opportunities and benefits, so you can continue and progress a lifelong career with us – here’s what we have to offer:

• Learning and career development opportunities, whether it’s online learning, management training or enhancing your skills. 
• A competitive salary and incentive scheme.
• Variety of benefits including medical insurance, and discounts on various products.… to name just a few.

We review applications regularly, so don’t wait

We are building diverse, inclusive teams, and encourage applications from everyone who can see themselves working with us. Just set up your profile and apply here.

To make sure your personal data is safe, we don’t look at any applications sent by email or post. If you have any questions about the role or the process, email Giulia Virde at giulia.virde@assaabloy.com

Let’s create a safer and more open world - together! 

To find out more about us, visit www.assaabloy.com and https://www.vingcard.com/en

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

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