Head Marketing & Product Management

Are you ready to bring your business mindset and commercial drive to Business Segment Industrial (BSI) at Assa Abloy Entrance Systems? Join our team in Landskrona, Sweden or another European hub, and enjoy a collaborative culture that empowers you to build a career you can be proud of.

As our Head Marketing & Product Management BSI Europe you are responsible for leading the commercial and marketing strategy for BSI Europe, ensuring alignment with growth and profitability targets. This role requires a strategic and results-oriented leader who combines marketing excellence with strong business acumen to drive brand preference, market share, and revenue growth across the region. The position will focus on customer-centric marketing, digital transformation, and commercial optimization — ensuring that every marketing initiative contributes directly to business outcomes.

You will report directly to the VP BSI Europe, and be part of an experienced, forward-thinking team with a strong passion for growing business.

Role Summary:  

The Marketing Director is responsible for leading the commercial and marketing strategy for BSI Europe, ensuring alignment with growth and profitability targets. This role requires a strategic and results-oriented leader who combines marketing excellence with strong business acumen to drive brand preference, market share, and revenue growth across the region.

Key responsibilities:

• Develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.
• Conduct market and customer insight analysis (VOC, NPS, win/loss, segmentation) to identify growth opportunities and shape go-to-market strategies.
• Translate customer and market insights into actionable strategies for pricing, product, and sales.
• Collaborate with cross-functional teams, including sales, R&D, and operations, to align marketing and sales goals.
• Oversee product marketing, lifecycle management, and launch activities for key product categories.
• Lead digital transformation initiatives across marketing, leveraging data analytics, automation, and CRM/BI tools to enhance lead generation and conversion.
• Collaborate closely with Sales and Business Units to drive lead generation, account-based marketing, and commercial excellence.
• Build a high-performance culture focused on accountability, innovation, and cross-functional collaboration.
• Foster knowledge sharing and continuous improvement within the European marketing organization.
• Develop and oversee marketing budgets, ensuring cost-effective strategies that maximize ROI.
• Oversee the development of marketing materials and campaigns in accordance with corporate guidelines.
• Lead, inspire, and develop a team of marketing and product management professionals.
• Execute product leadership with the primary goal of driving profitable growth by:
  • Increasing existing sales revenue and profit margin
  • Supporting sales activities

Previous experience, Key Competencies and education:

• At least seven years of experience in a comparable role, ideally within the industrial sector, with a demonstrated ability to deliver strong results.
• A solid track record of developing and executing marketing strategies that drive sales growth, support successful product launches, and accelerate market expansion. .
• Strong leadership abilities with experience in managing cross-functional and multi-national teams.
• Change management experience and proven cultural awareness 
• Excellent communication and interpersonal skills.
• Experience in product launches and in dealing with supplier and operational quality issues in an engineering environment
• Strong background in financial analysis and budgeting. Strong analytical and project management skills.
• Experience in managing complex product management in a decentralized environment or matrix organization
• Experience in a multinational company would be an advantage
• Ability to make informed, data-driven decisions and resolve conflicts
• Good understanding in pricing
• Educated to Degree level. Post-graduate qualification or master’s in business administration or Master of Science desirable

Other requirements:

• English, other European language is a benefit.
• Prepared to travel extensively within Europe

We review applications regularly, so don’t wait!

We are building diverse, inclusive teams, and encourage applications from everyone who can see themselves working with us. Just set up your profile and apply,no later than 15th of December. To make sure your personal data is safe, we don’t look at any applications sent by email or post. 

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.