Vice President, Sales & Marketing

Vice President, Sales & Marketing

ASSA ABLOY Entrance Systems | Direct Business – Canada

The Opportunity

Help shape the next stage of commercial growth for our Canadian dock and door business.

You’ll own commercial strategy, sales performance, and profitable growth across service, repair, preventative maintenance, retrofit and replacement, installation, and new construction. Strong service sales experience is essential, alongside the ability to grow the full portfolio through proactive local sales and the development of national and strategic accounts.

Reporting to the President, Direct Business Canada, you’ll directly lead the Sales Directors and Director, Marketing, setting clear priorities and accountability for results. You’ll partner with operations leaders to align sales opportunities with capacity and customer delivery.

What You’ll Lead

• Sales strategy and growth: Set commercial direction, growth targets, and accountability across all sales areas. Strengthen recurring service revenue, customer retention, and share of wallet while advancing project sales, market expansion, and profitable growth across the full portfolio.
• Sales leadership: Directly lead and develop the Sales Directors, establishing clear objectives and accountability for results. Align their priorities across local markets and national and strategic accounts, with consistent coaching, pipeline reviews, forecasting, and sales execution.
• Proactive local sales: Through the Sales Directors, drive local priorities with branch and operations leaders. Strengthen prospecting, customer engagement, quote follow-up, and conversion across service and project sales, with a focus on new service customers and converting repair relationships into preventative maintenance agreements.
• Customer and market development: Grow pipelines, win new customers, and expand customer relationships across local markets and national and strategic accounts, serving property managers, commercial and industrial facilities, general contractors, and multi-site customers.
• Marketing leadership: Directly lead the Director, Marketing, aligning brand positioning, campaigns, and sales tools with customer acquisition, retention, and growth across all business lines. Set clear objectives and measure commercial outcomes.
• Commercial discipline: Establish consistent pricing, estimating, quoting, proposal, bid, and approval standards. Strengthen CRM discipline, forecasting, reporting, quote-to-order conversion, and sales-to-operations handoffs while protecting margin.
• Contracts and risk: Serve as the primary liaison with ASSA ABLOY Legal on customer agreements. Oversee significant contract reviews, negotiations, approvals, and execution, with disciplined scope management, change orders, and compliance with legal and corporate requirements.
• Cross-functional leadership: Contribute to planning, budgeting, forecasting, and business reviews; support acquisition integration; and build alignment across Operations, Finance, Human Resources, Safety, and other support functions.

What You Bring

• 10+ years of progressive leadership experience in sales, business development, marketing, or commercial management, with demonstrated success driving profitable growth in a multi-location organization.
• Experience directly leading and developing senior sales and marketing leaders, setting clear priorities, consistent practices, and accountability for measurable commercial results.
• Strong service sales experience is essential, with proven growth in recurring revenue, preventative maintenance agreements, repair sales, and customer retention through proactive local branch sales and larger accounts.
• Experience overseeing service and project sales, business development, and pipeline growth in a branch-led field service business, balancing local markets with national and strategic accounts.
• Sound financial and operational judgment across service revenue, project margins, pricing, estimating, quoting, and scope control, supported by effective commercial strategy, sales governance, and reporting.
• Experience negotiating and managing complex commercial agreements in partnership with legal counsel.
• The ability to align operating companies and functional teams, communicate at an executive level, and lead through change. M&A integration experience is an asset.
• Experience in dock and door, commercial or industrial field services, specialty trades, construction services, building products, facilities services, or a related service-based industry is strongly preferred.

What Success Looks Like

Success will be measured by:

• Profitable growth across service and project sales, including recurring service revenue, preventative maintenance agreements, and repair sales.
• Proactive local sales and national and strategic account growth, with stronger customer acquisition, retention, share of wallet, pipeline and bid conversion, and margin performance.
• Clear objectives, leadership development, and accountability for Sales Directors and the Director, Marketing, supported by reliable forecasts, disciplined pricing and contract governance, and effective operational alignment.

Work Environment & Travel

Travel to branch locations, customer sites, and business meetings as required.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.