Marketing Coordinator

Responsibilities:

• Implement marketing strategy and campaigns for Yale retail brand
• Implement digital marketing strategy and campaigns
• Develop and manage digital marketing campaigns
• Oversee the implementation of the social media strategy
• Work in partnership with business unit heads, sales team and other stakeholders to find and guide content for social media and websites
• Assist in design, content writing, image creation and marketing support as required

• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in social media and digital marketing
• Ongoing research into social media on changes and updates, best times for posting and differences per market and country
• Full co-ordination of projects. E.g.: Layout, print production, receipt, quality checks and distribution
• Attend product training, launches and networking events
• Stay up to date with Yale EMEIA campaigns, video, content, articles and other material on brand portal for use in local territories
• Localize content, supplied by the EMEIA & Global Yale brand team, and filter relevant content for the South African and African markets
• Support the New Product Development team in creating artwork for packaging of new products, or updating products, according to the Yale brand CI guidelines.

Websites:

• Manage and maintain the Yale Ecommerce website, ensuring promotions are uploaded monthly
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter, LinkedIn and Instagram
• Continually work on the Search Engine Optimization of the website(s)

-Ensure articles written and back-end align with SEO requirements

• Highlight and fix any errors or bugs in online content as required
• Edit and post videos, podcasts, images and audio content to online sites
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Create online banner adverts and coordinate pay per click (PPC) ad management

Social media:

• Coordinate the social media content plan according to marketing plan
• Write posts for checking by marketing lead
• Find or create appropriate imagery, video, or audio as necessary
• Schedule posts
• Answer comments and queries on the site with supervision by marketing team leads
• Ensure customer queries are passed to the correct people internally for resolution and follow up to ensure contact is made

Emailers:

• Identify with marketing leads what product, promotional and other emailers are required to be sent to the customer and other databases
• Write copy for email marketing campaigns
• Develop the emailer on Klaviyo
• Ensure Klaviyo & email databases is up to date and maintained
• Send out emailers once approved by marketing leads

Professional Qualifications & Experience:

Preferred Qualifications:

• Graphic Design Software Skills (Adobe Creative Suite)
• Marketing diploma/degree

Experience:

• Minimum 2-3 years’ experience.
• Graphic Design and website support Marketing diploma/degree
• Social Media involvement / co-ordination
• Ecommerce management experience
• Project / event management experience

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.