Product Marketing Manager Finland Abloy OS & CLIQ

Are you a dynamic and results-driven Product Marketing Manager with a strong focus on sales? If so, we have an exciting opportunity for you to join our team in the digital access solutions industry, specializing in ABLOY OS and ABLOY Protec CLIQ. This role is based in Joensuu or Espoo, where you will become part of a collaborative culture that inspires growth and empowers you to build a career you can truly take pride in.

The purpose of this role is to: 

• Plan and drive the key growth initiatives within designated product areas within selected markets of Nordic Business Area.
• Act as the link between Product Management in the Digital and Access Solutions Product Segment and the sales and marketing teams of the Nordic Business Area, ensuring a strong market presence and customer focus.
• Drive sales enablement within designated product areas from customer vertical perspective.

Who we think you are:

To succeed in this role, we believe you are competitive and bring a strong commercial mindset focused on driving business growth. You excel at stepping into the customer's shoes—motivated by a genuine interest in understanding their pain points and business. You’re skilled at seeing things from multiple perspectives and tailoring your message and communication to suit different audiences.

You’re also enthusiastic about technology, with the curiosity and capability to explore key product features and functionalities from all angles—whether through the lens of a reseller, installer, or end-user. In addition, you:
 

• Have a strong sense of responsibility and self-leadership.
• Are results-oriented and focused on getting things done.
• Enjoy a mix of hands-on tasks and high-level strategic work.
• Thrive in a fast-paced environment with frequent collaboration across our matrix organization with multiple stakeholders.
• Are driven by the opportunity to make a real impact.

Responsibilities:  

• Go-to-Market Strategies: Lead the development and implementation of strategies for new and existing products across multiple sales channels and market verticals and explore new expansion opportunities.
• Product Launches: Collaborate cross-functionally ensure successful product launches together with key stakeholders.
• Compelling Messaging: Create and adapt product messaging and positioning for diverse audiences and market verticals. Offer sales trainings and advanced sales support.
• Sales Enablement: Develop, support, and report on sales initiatives to boost product awareness and demand. Provide ongoing product knowledge and equip the sales team to effectively sell the solutions. 
• Market Research and Voice of Customer studies: Conduct research to understand customer needs & use cases, market trends and the competitive landscape, with the purpose to communicate a tailored value proposition to the market as well as forwarding new product/solution requirements back internally to Product Management.
• Market requirements: Gather and specify local market requirements (standards, rules & legislation, customer needs) and drive requirements to Product Management.
• Data Management: Manage product data, information, and media for your product area on our websites, ordering and customer service tools.
• Financial Planning: Participate in financial planning by forecasting and following up on sales budgets within your product areas.

The current focus of this role is expected to be on ABLOY OS and ABLOY CLIQ within Finland and ABLOY International business. However, the focus can possibly change over time should the priorities change.
 

Education and Work Experience:  

• A bachelor's or master's degree in business, engineering, or related field.
• Experience in growth-driving technical sales, and/or customer processing/acquisition or similar in a B2B context.
• Previous experience from product marketing or similar is highly meriting.
• Excellent communication and presentation skills, with high proficiency in Excel and PowerPoint.
• Fluent and effective communication skills in English and Finnish. 
• This position requires frequent travel on 20-30% to collaborate with local sales teams, visiting fairs/events and customers in Finland and abroad.

What we offer
We’re passionate about providing amazing opportunities and benefits, so you can continue and progress a lifelong career with us – here’s what we have to offer:

• Learning and career development opportunities, whether it’s online learning, management training or enhancing your skills. 
• A competitive salary and incentive schemes.
• Agile working.
• The opportunity to develop your career in a respected global group.
• Motivated and encouraging team around you.
• Wellness benefits. 

We review applications regularly, so don’t wait
We are building diverse, inclusive teams, and encourage applications from everyone who can see themselves working with us. Just set up your profile and apply here. Please submit your application with your salary expectations. 

To make sure your personal data is safe, we don’t look at any applications sent by email or post. The recruitment process also includes standard personnel security clearance for the selected candidate. We are a smoke-free workplace. If you have any questions about the role, please email or phone, Hanna Hartikainen, Product Marketing Director, Nordic BA, Hanna.Hartikainen@assaabloy.com and tel. +46730676044 or the process, please email Alexandra Kymäläinen, Talent Acquisition Business Partner, at alexandra.kymalainen@assabloy.com.  

 
Let’s create a safer and more open world - together! 

To find out more about us, visit www.assaabloy.com. 

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.