Product Marketing Specialist

Job Purpose:

To define and manage the full product portfolio (mechanical & digital) across all market segments in Indonesia—General Trade, Modern Outlet, E-Commerce, Residential, and Commercial Projects—throughout the complete product lifecycle. The key success metric is a well-segmented and well accepted, non-overlapping product portfolio that enables profitable growth.

Key Responsibilities:

1. Product Portfolio Strategy & Segment Alignment

• Define Indonesia-specific product strategy and segmentation for each channel (GT, MT, E-Commerce, Residential, Commercial).
• Ensure no product overlap or internal competition between channels.
• Propose additions, improvements, and rationalization (phasing out) to optimize the product range.
• Work closely with sales and targeted customers to validate market fit.

2. Product Lifecycle Management

• Manage the product lifecycle end-to-end: ideation, planning, launch, growth, maturity, and retirement.
• Maintain and update a 3-year roadmap covering all major product families.
• Lead product phase-in/phase-out processes with minimal business disruption.

3. Market & Consumer Insights (VOC)

• Conduct Voice of Customer (VOC), market visits, and surveys to understand consumer pain points and needs.
• Benchmark competition and identify gaps or opportunities for product development.
• Translate insights into clear product requirements and value propositions.

4. Go-to-Market & Product Launches

• Define and execute GTM strategies including positioning, messaging, pricing, and channel readiness.
• Support launch kits, POS materials, and sales tools development.
• Track post-launch performance and recommend optimization actions.

5. Cross-Functional Collaboration

• Act as the main link between Indonesia market and internal functions (engineering, supply chain, sales, marketing).
• Translate market needs into technical requirements with R&D or regional PM team.
• Align timelines, inventory planning, and readiness with operations and sales.

6. Product Information Management (PIM)

• Own all product data and content: SKUs, specs, pricing, images, packaging info, etc.
• Maintain and upload data in systems used by sales, marketing, and online platforms.
• Train internal teams on product information usage and updates.

7. Competitive & Market Intelligence

• Track competitors’ product launches, pricing, and strategies in Indonesia.
• Provide periodic reports to guide product portfolio decisions.
• Ensure ASSA ABLOY products remain differentiated and competitive in each segment.

8. KPI Management & Reporting

• Key KPI: Product portfolio segmentation is clear, channel-specific, and not conflicting.
• Monitor product performance by revenue, margin, and market share.
• Provide dashboards, insights, and improvement plans regularly to the GM and sales team.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or Engineering; MBA is a plus.
• 5+ years in product marketing or management within building materials, FMCG, or smart/digital solutions.
• Experience with both traditional (mechanical) and smart (IoT) products preferred.
• Familiarity with Indonesian market structure (GT, MT, e-commerce, project-based selling).

Skills & Attributes:

• Strong strategic and analytical thinking.
• Excellent communication and stakeholder management.
• Proactive, structured, and able to manage multiple projects.
• Fluent in Bahasa Indonesia and English (oral & written).
• Willing to travel domestically for market visits and product evaluations.