Area Sales Manager Nordic

Area Sales Manager Nordic

Bring your strong Nordic sales expertise to life with Door System in Hørning, Denmark — a leading Danish manufacturer of premium steel doors, sliding doors and roller doors and part of the global ASSA ABLOY Group.

We are looking to strengthen and grow our position in the Nordic market. Are you ambitious and do you have the will to lead the way? Do you consider yourself a complete experienced Sales Manager within solution sales? Then we would love to hear from you.

Your role

You will play a key strategic, tactical and operational long-term role in facilitating and executing our plans to expand our business activities across the Nordic region. You will hold full commercial responsibility for the Nordic region, with a clear initial focus on Sweden. During the first 12–18 months, a significant share of your time (approximately 60–70%) will be dedicated to establishing a strong position in the Swedish market by building market presence, pipeline, and sustainable project inflow.

You will have a high degree of freedom and mandate to define priorities and shape the market approach within the agreed Nordic strategy. Your role is positioned as a hunter-driven key account role, where new business development is directly linked to disciplined and structured key account management. You will work systematically with:

• Project-based solution sales
• Early-stage project identification and influence
• Structured engagement with key decision-makers and influencers

You will be responsible for building a strong and measurable commercial platform, where success is defined by:

• Qualified pipeline development
• Number and value of active projects
• Market footprint and presence in prioritized segments
• Conversion into order intake and sales (OIT)

You will actively leverage the ASSA ABLOY brand and group platform, which gives you a strong competitive advantage – particularly in Sweden and Finland, where brand awareness and credibility are high and significantly support sales effectiveness.

Ownership of the role is positioned as:

• A strong career development opportunity within a global group
• Access to a professional sales and technical platform with strong support
• A scalable role across the Nordic region, with the opportunity to expand both responsibility and impact over time

You will be part of a strong proactive Danish-based commercial organization, supported by an experienced internal sales team, a solid technical and project organization, and access to specialist competencies and networks within ASSA ABLOY Group. You will work closely with internal stakeholders while acting as the visible commercial lead in the Nordic markets.

Your profile

As a person you are perceived by others as a trustworthy ‘hunter’ who understands the importance of creating strong long-term partnerships. You are motivated by achieving results and combining persistence with a structured and analytical approach.

• Extensive technical solution sales experience within Sweden or other Nordic countries
• Strong commercial understanding and experience in opening new markets
• Ideally with experience in dealing with architects, engineers and technical managers
• Ability to work structured with CRM, pipeline and forecast
• Good technical understanding - ideally with experience from the construction/heavy industry
• Strong analytical skills as well as excellent communication and presentation skills
• Possess the ability to navigate agilely, on both a business and human level, in the interaction between a large global company and the business unit and company that you represent on a daily basis
• Residence in Denmark or Sweden and willingness to travel approximately 120 days per year
• Fluent in English

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.