Head of Product Marketing

Head of Product Marketing

About ASSA ABLOY Level

Founded by ex-Apple Product and Engineering leaders, and recently acquired by ASSA ABLOY, Level is redefining the smart home with technology that is simple, intuitive, useful, and invisible.

At ASSA ABLOY Level, we take a unique approach to designing products - one that shifts focus from what we make to how we make it and who we make it for. It’s an approach that results in elegant and unique solutions, raising the bar for the entire smart home ecosystem.

About the Role

We are looking for a Head of Product Marketing. This newly created position is crucial for shaping our market presence and driving our growth strategy. It’s an ideal opportunity for a seasoned product marketing leader who excels at bridging market opportunities with product offerings. You will spearhead efforts to refine our brand positioning, expand our market presence into new channels while making sure our messaging/positioning are cohesive across these channels, and ensure our initiatives resonate with target audiences while aligning with our broader business objectives.

What You’ll Do:

• Become an expert in ASSA ABLOY Level’s products and value proposition while deeply understanding the customer and smart home product market across both consumer and commercial channels.
• Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives.
• Lead cross functional team to successfully launch new products across all go-to-market touchpoints.
• Create messaging and positioning strategies that drive growth through brand and product awareness.
• Identify and synthesize qualitative and quantitative customer feedback on products, develop a clear voice of the customer to internal stakeholders.
• Have close collaboration with the product/engineering teams, marketing, and business partners to influence product roadmaps, sales targets, and sales effectiveness.
• Work closely with demand gen team members to provide key messaging documents and guidance on in-market campaigns.
• Lead pricing and promotional plans and decision-making process
• Drive clear and consistent brand voice, messaging and positive customer experience from discovery through purchase, set up and daily use.
• Refine our brand identity and accompanying guidelines so there is a consistent source of truth for brand assets and messaging + tone.
   

What We’re Looking For:

• 8+ years of experience in product marketing, with a focus on demand generation and product positioning and messaging
• Proven expertise in market research, competitive intelligence, product-market fit, and market need assessments.
• Experience in the smart home technology space, with at least 3 years in the industry.
• Strong communication skills and the ability to work collaboratively across teams and levels (incl facilitating C-level discussions).
• Experience leading hardware product launches into various channels (retail, commercial, professional integrator)
• Analytical and strategic mindset. Strong analytical skills, with a focus on data-driven decision-making.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.