General Manager Normstahl Crawford (all genders)

Normstahl Crawford is a leading provider of industrial and residential door solutions, delivering high-quality products and services tailored to diverse customer needs. With a strong focus on innovation, reliability, and safety, we offer advanced solutions for secure and efficient access systems across Europe.

We are seeking an experienced and strategic General Manager to lead the Normstahl Crawford Business Unit across the DACH region and the Nordics. This is a pivotal leadership role within the Sectional Doors and Components (SDC) Business Area, driving profitable growth and market leadership.

Role Overview

As General Manager, you will:

• Lead and manage the BU and its sales entities, ensuring operational excellence and strategic alignment.
• Define and execute the BU strategy in line with ASSA ABLOY guidelines, collaborating closely with the Entrance Systems Division.
• Own the P&L and drive financial performance, including budgeting, mergers & acquisitions, and integration activities.
• Develop long-term plans (3–5 years) for organizational optimization and talent development.
• Ensure compliance with environmental, health & safety standards and foster employee engagement.
• Monitor performance against KPIs in sales, cost control, legal compliance, and HR management.
• Lead monthly business reviews, analyze results, and present improvement plans to senior leadership.
• Build strong customer relationships and oversee international sales activities to achieve growth targets.

Key Responsibilities

• Daily management and coordination of the BU and its sales entities.
• Strategic planning and execution to achieve business objectives and market share growth.
• Oversight of marketing, product development, and pricing strategies.
• Monitoring market trends, customer behaviour, and competitor activity to identify opportunities.
• Leading and motivating a team of executives and managers, ensuring talent development and succession planning.

What We’re Looking For

• Proven general management experience in a technical B2B environment.
• Strong strategic thinking and ability to translate vision into actionable plans.
• Demonstrated success in people leadership, coaching, and team development.
• Solid understanding of international business dynamics and willingness to travel within Europe.
• Expertise in market trends, competitive landscapes, and strategic business planning.
• Excellent communication and negotiation skills, with the ability to influence stakeholders.

Personal Qualities

• Inspirational and pragmatic leadership style.
• Results-driven with a focus on achieving business objectives.
• Collaborative and team-oriented, fostering strong internal and external relationships.
• Strategic vision combined with hands-on execution capability.

Why Join Us?
At Normstahl Crawford, you’ll have the opportunity to shape the future of a leading brand within ASSA ABLOY, work in an international environment, and lead a talented team toward sustainable growth.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.