Area Sales Manager - (Delhi)

Job Description

Job Title: Area Sales Manager (Delhi)
Reporting to: Zonal Sales Manager
Location: Delhi
Team Size: 1 Direct Report

Job Purpose:

ASSA ABLOY India Pvt. Ltd. is looking for an Area Sales Manager (Delhi) to drive business growth, develop key accounts, and expand our presence in the region. The role involves strategic planning, channel management, and ensuring revenue targets are met.

Key Responsibilities:

• Sales & Business Development:
  • Drive revenue growth by acquiring, converting, and retaining key accounts in Delhi.
  • Identify market potential, relevant channels, and new product opportunities.
  • Explore new territories and key pockets for business expansion and profitability.
  • Develop and execute strategies to convert top key accounts for sustainable growth.
• Channel & Distribution Management:
  • Manage and grow relationships with distributors and direct dealers.
  • Allocate and review distribution and key account targets with ASEs/DSEs.
  • Ensure proper stock hygiene across distributors and dealers.
• Market Intelligence & Strategy:
  • Monitor and counter competition activities with effective strategies.
  • Conduct data analysis to forecast sales, budget planning, and industry trend updates.
  • Implement effective marketing strategies to support business growth.
• Team Leadership & Performance Management:
  • Lead and motivate the sales team to achieve company objectives.
  • Track and review daily/weekly/monthly sales performance and take corrective actions as needed.
  • Ensure execution of the sales process to drive volume and profitability.

Qualifications & Skills:

• Education: Graduate (MBA preferred).
• Experience: 4-5 years in retail sales, hardware, or building material industry.
• Skills:
  • Strong channel management and negotiation skills.
  • Good communication and interpersonal abilities.
  • Proficiency in MS Excel and PowerPoint.
  • High level of integrity, ownership, and strategic thinking.

What We Offer:

At ASSA ABLOY, you will work in a fast-paced, dynamic environment with opportunities for professional growth. You will collaborate with regional managers and function leaders within ASSA ABLOY Global Solutions, gaining exposure to international best practices.

About ASSA ABLOY Group:

We are a global leader in access solutions, with nearly 61,000 colleagues across 70+ countries. Our innovations make spaces—both physical and digital—more secure, seamless, and accessible. We value results over titles, fostering a diverse and inclusive workplace where employees can build their careers locally, regionally, or internationally.

Join us and be part of an organization that opens doors for people everywhere!

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.