Trade Marketing Specialist

Key Responsibilities:

Strategy & Planning:

• Develop and implement trade marketing strategies for the Middle East market to achieve sales and brand objectives.
• Collaborate with sales and marketing teams to create channel-specific promotional plans.
• Identify opportunities in the middle east to improve product visibility and brand presence in retail environments.
• Deal with on-ground promoters to evaluate the best opportunities to increase the market share.
• Work together with the sales team to create incentive plan for the front line sales/promoters.

Campaign Development & Execution:

• Plan and execute trade promotions, including in-store activities, events, and product launches in the Middle East market.
• Coordinate the creation of point-of-sale materials (POSM), displays, and promotional tools.
• Work closely with the marketing team to ensure alignment with brand guidelines.

Market Analysis & Reporting:

• Monitor market trends, competitor activities, and consumer insights to guide trade marketing efforts in UAE & KSA.
• Analyze sales and campaign performance data to measure ROI and improve future strategies.
• Prepare monthly/campaign specific reports on trade marketing activities and outcomes.

Collaboration & Relationship Management:

• Build and maintain strong relationships with retailers, distributors, and other trade partners located in the middle east.
• Provide training and support to sales teams and partners on product knowledge and promotional campaigns.
• Serve as the primary contact for trade partners to address marketing-related needs.

Budget Management:

• Ensure cost-effective use of resources, track expenditures and ensure all expenses are aligned with the trade marketing budgets.

Qualifications:

Education & Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2-5 years of experience in trade marketing, sales, or brand management, preferably in a similar or retail industry.

Skills:

• Candidate should be fluent in English & Arabic.
• Strong analytical and problem-solving abilities.
• Excellent communication and negotiation skills.
• Proficiency in Microsoft Office and data analysis tools (e.g., Excel, Power BI).
• Knowledge of retail and distribution channels.
• Well-organized with attention to detail, and target oriented.
• Commercial awareness partnered with a creative mind.
• Curious, open-minded and a fast learner.

Attributes:

• Highly organized with attention to detail.
• Results-driven and able to multi-task & work in a fast-paced environment.
• Team player with a collaborative mindset.
• Basic knowledge of Middle East multi-cultures
• Should be customer oriented.

When you join Yale, we open doors for you
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As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.