Technical Engineer - DAS & Elmech ME

KEY ACCOUNTABILITIES: 

Main Objectives of Role

• Provide comprehensive technical support for the DAS & Elmech product portfolio, working closely with the Product Manager DAS/Elmech ME, EMEIA teams, suppliers, and cross-functional departments including sales.
• Enable business growth through knowledge transfer by delivering structured training programs to the sales and specification teams, channel partners, and customers to enhance product understanding and application expertise.
• Drive successful product lifecycle management by executing new product launch plans in the Middle East region while ensuring sustained profitability and market performance of existing products.
• Develop, manage, and continuously update technical documentation and marketing materials to ensure consistency, and effective market positioning.
• Conduct competitive benchmarking and market intelligence analysis, identifying trends, gaps, and opportunities within the local market landscape.
• Monitor and report on training and development progress (monthly, quarterly, annually) in alignment with the Product Manager – DAS/Elmech ME, ensuring continuous capability building.

Responsibilities

• Develop, maintain, and continuously update technical documentation, specifications, installation manuals, and troubleshooting guides for the DAS & Elmech product portfolio, ensuring compliance and ease of use.
• Actively participate in internal and external industry workgroups, contributing to regional discussions, capturing market feedback, and aligning product strategies with emerging trends and standards.
• Provide technical and commercial support to local teams across projects, OEM business, e-commerce channels, wholesalers, and system integrators to drive adoption and revenue growth.
• Monitor and report on product rollout progress, proactively identifying risks and implementing corrective actions to ensure successful market execution.
• Take ownership of adoption performance tracking, conducting structured reviews in line with EMEIA governance frameworks to ensure alignment with business objectives.
• Design and implement local warranty policies, including enhanced/additional warranty programs, to strengthen after-sales service, improve customer satisfaction, and drive recurring revenue streams.
• Ensure that product demonstration tools (sample boards, demo blocks, etc.) are properly maintained, functional, and effectively showcased in showrooms and project submittals.
• Guarantee the availability and accuracy of certifications, approvals, and supporting documentation required for product promotion and market compliance.
• Support sales teams in strategic markets by developing and executing techno-commercial strategies, including Proof of Concept (PoC), site surveys, and technical proposals.
• Align product strategy, vision, and roadmap with marketing and sales initiatives to ensure cohesive go-to-market execution.
• Incorporate customer and sales insights throughout the product lifecycle, ensuring solutions are market-relevant and customer-centric.
• Identify portfolio gaps and new opportunities, evaluating the technical feasibility and commercial viability of potential product introductions.
• Implement and manage the end-to-end product lifecycle strategy, from launch to maturity and optimization.
• Track and analyze key performance indicators (KPIs) to evaluate product success, adoption, and profitability, driving continuous improvement initiatives.
• Collaborate closely with the marketing team to plan and execute promotional activities, ensuring strong product positioning and visibility in the market.
• Conduct ongoing market and competitor analysis, enabling informed decision-making and strengthening competitive positioning.

We are the ASSA ABLOY Group
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As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.