Product Marketing Director AAOS Middle East

ABOUT THE ROLE: 

Lead the products and marketing teams to deliver a winning product range to our sales teams supported by an effective communication strategy and efficient commercial tools.

As a member of the senior management team, this position reports directly to the VP & Head of AAOS Middle East.

KEY ACCOUNTABILITIES: 

• Develop & implement product strategies: to deliver strong growth and increase AA OS market share in the Middle East region.
• Establish and implement a life cycle process for our product ranges ensuring best performance exceeding marketing expectations.
• Define and roll out a comprehensive communication strategy to support sales objectives according to our commercial priorities.
• Select and deploy, commercial tools that can drive efficiency in our commercial processes and support data driven commercial decisions.
• Lead and motivate the marketing team: Inspire and guide team members to achieve their targets and professional growth.
• Set clear goals and expectations: Define objectives for the team and ensure everyone understands their roles and responsibilities.
• Monitor performance: Use key metrics to track the performance and prepare reports for senior management.
• Provide training and development: Identify skill gaps and arrange for necessary training to enhance team capabilities.
• Support career development: Help team members with their career progression by providing mentorship and opportunities for advancement.
• Develop strategic plans: Formulate strategies for product expansion in key segments including market analysis and prioritization, brand positioning, resources allocation and action plans.
• Execute expansion initiatives: Implement these plans to drive growth in targeted regions
• Foster a collaborative environment: Encourage teamwork and open communication within the team and across departments.
• Collaborate with diverse teams: Coordinate with sales, finance, operations and other departments to deliver sales targets and contribute to region´s development.
• Resolve conflicts: Address any issues or conflicts within the team promptly and effectively.

COMPETENCIES:

• Strategic Thinking: Ability to develop and implement comprehensive marketing plans that align with business goals.
• Leadership: Leading and inspiring a marketing team, fostering a collaborative and innovative environment.
• Market Analysis: Conducting thorough market research to understand customer needs, market trends, and competitive landscape.
• Brand Management: Building and maintaining a strong brand identity and ensuring consistent messaging across all channels.
• Digital Marketing Expertise: Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, and email marketing.
• Budget Management: Efficiently managing marketing budgets to maximize ROI.
• Communication Skills: Excellent verbal and written communication skills for crafting compelling messages and presentations.
• Data-Driven Decision Making: Using analytics and metrics to measure campaign effectiveness and inform future strategies.
• Creativity: Developing innovative marketing campaigns that capture attention and drive engagement.
• Adaptability: Staying agile and responsive to changing market conditions and emerging trends. Ability to work in a complex and multi-cultural international business environment.

QUALIFICATIONS, EXPERIENCE, & SKILLS: 

• Proved experience in managing and developing high performance Teams
• Solid experience in similar roles and companies
• Strong knowledge of products in the door & hardware sector
• Excellent Communication and Interpersonal Skills
• Solid knowledge of the construction and building material industry
• Fluent in spoken and written English, Arabic speaking is an advantage
• Strategic and Commercial acumen

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.