Digital Merchandising Manager

Job Summary

The Digital Merchandising Manager is responsible for owning the end‑to‑end digital product experience across the brand website and external eCommerce/retail partners. This role ensures that product content, PDPs, digital assets, and on‑site experiences are accurate, compelling, and optimized to convert traffic into revenue.

Reporting to the Sr. Channel Marketing Manager, Electronics, this role partners closely with Commercialization, Channel, Digital, and Product Marketing to ensure consistent, high‑quality product experiences across all digital touchpoints. This role plays a critical part in translating traffic and demand into conversion through superior digital execution and product storytelling.

Key Responsibilities

Website Strategy & Web Experience

• Own website product experience strategy, ensuring clear navigation, accurate product information, and compelling storytelling.
• Lead content updates and publishing for product pages, category pages, comparison tools, and launch landing pages.
• Ensure website content aligns with GTM priorities, brand standards, and SEO requirements.

Digital Merchandising & PDP Optimization

• Own PDP standards and execution across all retailer and eCommerce platforms.
• Ensure high quality, conversion driven assets are deployed (images, video, bullets, specs, A+ content, comparison charts).
• Monitor PDP performance and identify optimization opportunities to improve conversion and shopper confidence.
• Maintain product accuracy and consistency across all digital endpoints.

Digital Shelf & Content Syndication

• Lead digital shelf execution across key retail partners, ensuring content completeness, taxonomic accuracy, and search optimization.
• Manage content syndication processes to support scale, accuracy, and speed.
• Partner with Channel Marketing to meet retailer requirements and promotional timelines.

Launch & GTM Enablement

• Lead digital readiness for launches, including website updates and PDP execution.
• Maintain digital launch checklists and ensure timelines align with commercialization plans.
• Serve as the digital product expert in cross functional GTM discussions.

Performance Insights & Optimization

• Track and report on KPIs such as PDP conversion, website engagement, and shelf compliance.
• Translate insights into actionable recommendations to drive continuous improvement.
• Provide clear performance readouts to team and leadership.

Education and Experience Profile

• Bachelor's degree in Marketing, Digital Marketing, eCommerce, Business, Communications, or related field.
• 4-8 years of experience in digital merchandising, marketing, eCommerce, website management, digital content operations, or related field.

Required Skills

Digital & Functional Skills

• Strong understanding of PDP optimization, digital merchandising best practices, and shopper behavior.
• Working knowledge of SEO fundamentals as they relate to product content and site structure.
• Ability to analyze performance metrics and translate data into practical improvements.
• Comfort working across multiple platforms and partner systems simultaneously.
• Experience with Amazon Vendor Central and other Home Improvement online retailer portals such as Home Depot Supplier Hub, Lowes, Menards PIM is a plus.

Project & Collaboration Skills

• Highly organized with the ability to manage multiple priorities and deadlines.
• Proven ability to partner effectively across marketing, sales, IT, and external stakeholders.
• Detail oriented with a strong commitment to quality and accuracy.

Communication & Leadership Skills

• Clear, confident communicator able to explain digital performance and recommendations to cross functional partners.
• Self starter who can operate with autonomy while aligning closely to team and business priorities.
• Strong problem-solving mindset with an eye toward continuous improvement.

Work Environment

Working conditions are normal for an office environment.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

ASSA ABLOY is an Equal Employment Opportunity employer.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.