Regional Sales Manager - Tanzania

 

Purpose of the role:

 

We are seeking a highly motivated and results-driven Regional Sales Manager to oversee and grow sales operations within Tanzania and potential new territories. The ideal candidate will have strong knowledge of the ironmongery or construction hardware industry, a proven track record in B2B sales, and experience in managing customer relationships across the supply chain—from distributors and contractors to architects and end users etc.

 

The job holder will promote and sell the full range of ASSA ABLOY Mechanical, Digital and Access Solution, Specialty doors and other solutions within our global range for all retail, commercial and ‘project’ purposes.

 

Key Responsibilities:

  • Develop and execute strategic sales plans to achieve regional targets and business growth.
  • Manage and support a portfolio of existing clients while actively identifying and converting new business opportunities.
  • Foster relationships with key decision-makers in construction firms, architects, builders' merchants, and hardware distributors.
  • Provide product knowledge and technical support to clients, including on-site visits and presentations.
  • Monitor market trends and competitor activity to inform pricing, product development, and marketing strategies.
  • Prepare monthly, quarterly and annual sales forecasts, budgets, and performance reports for senior management.
  • Collaborate with internal teams (logistics, technical support, marketing) to ensure customer satisfaction and service excellence.
  • Attend trade shows, exhibitions, and networking events relevant to the industry and region.
  • Management and coordination of various organizational functional areas for the business unit
  • Responsible for achieving and exceeding set sales targets
  • Create new distribution network/channel & Increase value to existing chain
  • Builds market position by locating, developing, defining, and closing business relationships.
  • Researching organizations and individuals to find new opportunities.
  • Create, develop and close new business opportunities
  • Work with the marketing and leadership team to develop and execute sales and marketing strategies
  • Build portfolio of clients, both existing and new
  • Maintain accurate customer and proposal records
  • Prepare and deliver technical sales presentations and demonstrations showing the capabilities of the product range
  • Contract negotiation and management of customer expectations
  • Build and strengthen relationships with existing clients to ensure that return business is generated
  • Provide the most appropriate solution to satisfy your client’s requirements
  • Closes new business deals by coordinating requirements; developing and negotiating contracts; and integrating contract requirements with business operations.
  • Being hands-on in developing quotes and proposals for clients.
  • Achieving budgeted (as a minimum) product revenue and margin – monthly & yearly.
  • Present sales pipeline and target reports to business stakeholders
  • Become and remain fully skilled in all existing and new technologies offered by the ASSA ABLOY group
  • Conduct sales calls, presentations, architect CPD’s etc
  • Responsible for timely and accurate reporting
  • Handles end to end solutions for clients (from cold call to installation and debt collection)
  • Emphasis but not limited to the following brands within the Assa Abloy Portfolio Union, Yale, Mul-T-Lock, Impro, HID, Control iD, Aperio, Besam, Abloy, Tesa, Cliq, eCliq, Traka, IDS etc.
  • Ad hoc activities to meet company requirements

 

Requirements:

 

  • Bachelor's degree from an accredited university with courses in construction management, architectural design, IT and computer systems highly desirable
  • Proven experience in a sales management role within the ironmongery, construction, or building materials sector.\
  • Ability to manage a territory independently, with strong planning and organizational abilities.
  •  A self-starter and entrepreneur with an appetite for challenges
  • Quick learner with eagerness to read up on the various products
  • Possess the ability to think strategically and be hands-on simultaneously, with excellent communication and negotiation skills
  • Industry knowledge and the roles of end user -owner, architect, construction manager, general contractor, MEP consultants, quantity surveyors etc.
  • Proven track record in distributor management and supported field sales in the mentioned region
  • Committed individual that knows how to win over business partners to manage professionally and generate growth in a structured manner
  • Ability to read and understand specifications and facility standards.
  • Strong communication, time management, negotiation and follow-up skills
  • Technical aptitude in mechanical & electro mechanical products desire
  • Ability to demonstrate sales leadership and confident during presentations
  • Ability to quickly grasp technical information.
  • Ability to negotiate confidently and effectively with senior clients
  • Excellent communications skills (English and Swahili)
  • Ability to build solid professional relationships
  • Proficient in Microsoft Office Suite including Word, Excel, PowerPoint, and Outlook
  • Valid driver’s license and passport required
  • Must have a working cell phone
  • Must be punctual and abide by company policies

 

 Experience:

 

  • Minimum four (4) years sales experience in the Building Materials industry with sales targets management
  • Minimum three (3) year sales management role, sales team management, project sales management

 

 

 

 

 

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Dar es Salaam, TZ, L8627 FTVZ

Sales, Marketing & Product Management
Travel Required: 61%-100%
Mid-senior level
13-Jun-2025