Marketo Administrator


An Amazing Career Opportunity for Marketo Administrator

Location: Chennai, India (Hybrid)

Job ID: 25256

Position Summary

HID is currently seeking a dynamic and detail-oriented with deep technical expertise Marketo Administrator to join the CRM Center of Excellence (CoE) team. The Marketo Administrator will primarily be responsible for creating, testing, and maintaining all aspects of our Marketo instance, and all integrated applications (including Salesforce).

The CRM CoE team has global oversight and responsibility for the integrated technology stack that underpins the sales and marketing departments and that ultimately ensure leads and contacts get to the right person, at the right time with the most information. The operations team works closely with marketing and sales leadership to create the best possible efficiency gains using state of the art technology and business modeling. As a key member of the broader global marketing team, you will interact with all marketing functions including lead generation, content development, digital marketing, Business Areas product marketing, and corporate communications.  In addition this role is expected to work in close collaboration with Salesforce and analytics teams to ensure that the CRM CoE deliver on prioritized marketing automation efforts across of HID.

We are looking for a subject matter expert in marketing automation and a professional with business process experience in applying technology to bring about improvements and resolutions.


Who are we? 

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,000 worldwide employees. Check us out: and



About HID Global, Chennai

HID Global’s, Flagship R&D Center in Chennai hosts 400+ employees in a 48000 square foot space dedicated to delivering innovative product development for customers and provide an excellent platform for scaling our operations in delivering secure access solutions.  Here we deliver cloud-based solutions, web and mobile application development.  The Chennai R&D Center is seen as the subject matter expert and talent pool on the latest cloud technologies, logical and physical access systems, data engineering including AI/ML, cryptographic key management systems, and other mobile-based smart card delivery systems.


Are You Ready to Join the Team?

Our company is committed to finding the best and the brightest talent to help us reach the top. If you are a dynamic, highly skilled, experienced Cloud engineer and technology enthusiast, and you enjoy working in a rapid pace within a rapidly growing business environment, then you will want to consider this position. If you excel at communication, collaboration, and unrelenting innovation, we want to talk to you. And if you bring dedication, positive energy and integrity to the table, you just might be the right fit for our team.


Roles & Responsibilities: Other duties may be assigned.

  • Ensure our Marketo instance is best-in-class to support global business requirements.

  • Operate, configure, troubleshoot, and administer Marketo as well as configuring Salesforce and other 3rd party tools platforms.

  • Proactively review and identify areas to increase efficiency with automation.

  • Stay on top of marketing automation developments, industry trends, and best practices particularly concerning demand generation and optimized performance, and collaborate with Sr Manager, Global Marketing Automation on Marketo strategy, architecture, and processes.

  • Create functional programs & campaigns templates at the direction of internal clients within marketing automation and meet key deliverable timelines as well as creating and optimizing automated campaigns, landing pages, forms, etc. in Marketo.

  • Set up, maintain, and optimize lead scoring models in Marketo.

  • Implement quality control procedures to ensure campaigns are executed flawlessly and participate in cross-functional data hygiene/governance initiatives and maintain data quality for the global marketing database.

  • Keep system users informed about system functionality and enhancements.

  • Create and maintain detailed documentation, including operational processes, workflows, and training documents.

  • Collaborate with the Business Areas Marcom teams to optimize performance.

  • Administrator-integrated applications (predictive scoring, webcast platform, etc.) and platforms.

  • Help build network of Marketo user champions by disseminating knowledge of platform.  Play key liaison responsibilities, effectively coordinating and communicating between sales, marketing, and customer service teams. 

  • Participate in discovery and requirements refinement sessions to uncover Marketing Automation requirements. 

  • Build relationships across Salesforce teams to establish Marketo solution enhancements and related training activities.

  • Play key role in design of Salesforce and Marketo with a keen eye on data integrity.

Technical Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Data management and database management experience preferred, but not required.

  • Strong math and analytical skills required.

  • Data visualization experience required.

  • Strong understanding of, Data Warehouse, Enterprise application systems, and sales/marketing automation.

  • Must possess excellent organization and time management skills.

  • Excellent verbal and written communication.

  • Exceptional attention to detail and deadlines.

  • Strong presentation skills and experience with video conference software required.

  • Proficient in reading and creating process flow charts and diagrams.

  • Strong teamwork orientation works well with cross-functional departments and ability to build and maintain strong relationships; willingness to help larger teams meet goals and responsibilities.


Preferred Qualities:

  • Bachelor’s degree in marketing or business or related field or relevant experience

  • Minimum 2 years of experience as an administrator in Marketo.

  • Adobe Certified Expert- Marketo Engage Business Practitioner

  • Experience with Salesforce

  • Experience with B-to-B results-oriented demand generation and digital marketing campaigns

  • A working knowledge of data retention practices and privacy laws, including CASL, GDPR and CCPA a plus.

Experience Required:

  • Extremely detail oriented, self-starter who can multi-task well in a fast-paced, growth driven environment.

  • Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines.

  • Direct experience with Sales Cloud, Marketo or equivalent

  • Excellent verbal and communication skills, interpersonal, conflict resolution and customer service skills

  • Must be able to work within business processes, IT and business teams.

  • Ability to articulate end to end process and technical requirements across delivery functions.

  • Able to analyze Marketo data, and drive actions with business to keep it reliable, and repeatable.

  • Experience using Agile Project Management process.


Computer Skills:

  • 3+ years progressive experience deploying Marketo globally with minimum of 2 complete enterprise-wide implementations. 

  • Exposure to how Marketo and Salesforce are leveraged to drive marketing automation. 

Customer Expectations

Highlight knowledge, skills, abilities and traits necessary in this role to satisfy our customer's expectations.

  • Strong analytical, detail driven, and problem-solving skills Demonstrated capability to synthesize inputs gathered from a variety of sources into a cohesive Salesforce product vision from an end-to-end perspective.

  • Business process analysis; data modeling, and detailed functional design skills

  • Highly detailed oriented, possess excellent written and verbal communications skills.

  • Demonstrated ability to make and own decisions, as well as clearly articulate key considerations.

  • Ability to work across a matrix organization, effectively influencing cross-functionally, across divisions and various levels of management.

  • Time management, ability to multitask, and propensity to handle urgent interruptions with poise and professionalism.

Why apply? 

  • Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply.

  • Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.

  • Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

This opportunity may be open to flexible working arrangements.

HID is an Equal Opportunity/Affirmative Action Employer – Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation.

We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 52,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.


Chennai, IN, 600 032

Sales, Marketing & Product Management
Travel Required: 0%-10%