E-Commerce Manager,,PANPAN and Yale China

DESCRIPTION:       
 
 
1.   RESPONSIBILITY         :        ·      
  防盗门：负责各平台营销战略制定，全年营销节奏及营销预算分配；对各店铺的数据表现、产品转化率、重点档期活动方案等进行规划执行；准确掌握竞品动态并及时进行调整；
  
·      
  窗：负责窗产品线上运营、线下经销商的生态解决方案的业务探索；制定招商策略、政策和计划，并对产品进行适时更新、卖点提炼，对不同单品制定专属的推广计划；
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  窗：寻找业务突破点，并配合线下尽快搭建适合的生产基地、运输渠道和销售网络；
·      
  YALE：负责耶鲁产品更新、店铺陈列、页面描述、引流、活动申请等，分析日常库存、交易、营销数据、优化活动方案，提升流量、转化、复购及搜索等各项运营指标；
·      
  YALE：面对高端指纹锁行业的激烈竞争，能紧跟行业趋势，策划独特的营销IP，整合外部带货达人的资源，有针对性的调整销售方向，从而达到对销售额的快速提升；
·      
  对销售目标负责，并分解各产品线的年度、季度、月度销售目标，并落实执行确保最终达成。

2.  REQUIREMENTS        :        ·    

  
  电子商务、市场营销等相关专业大专及以上学历
·      
  精通线上各平台运作流程，对电商运营有深刻认知，有较强的市场感知能力；
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  擅长用户的深度运营，具有家装建材或3C产品网上商城、渠道分销等经验者优先；
·      
  有较强的思维逻辑，和良好的沟通、协调能力及优秀的谈判能力；
·      
  精通使用Excel，PPT软件

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