Marketing Communications Manager III



An Amazing Career Opportunity for Marketing Communications & Channel Marketing Manager 

Location: Cardiff

Job ID : 14009


The Marketing Manager is responsible for planning, leading and executing marketing campaign for Europe, integrating with the corporate segment marketing teams as well as local sales team on campaign priorities, plans, and developing demand creation programs.


The qualified candidate will carry out specific responsibilities include defining buyer persona targets in these European countries, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated marketing activities, allocating budget, and setting program goals and measurement criteria.


This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time, a self-starter with strong leadership experience, marketing communications and integrated digital marketing experience, and agency management experience would be ideally suited to this position.


If this sounds like you we want to hear from you !




Who are we? 


HID Global powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,000 worldwide employees. 

Check us out here: and 



As our Marketing Communications & Channel Marketing Manager  you’ll support HID’s success by: 


  • Build and execute rolling annual and quarterly country/region segment marketing plans and campaigns within the Corporate Framework (reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets
  • Develop and execute measurable country/region demand creation programs that drive leads and revenue through direct and indirect sales teams
  • Collaborate with global/regional and central resources in the strategic development of segment campaigns, PR, social media, HID product literature, event displays, product positioning, value proposition messaging and web marketing programs worldwide to execute across European countries.  
  • Work with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
  • Identify enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding and improving the readiness & marketing enablement process
  • Localize/customize contents for new product introduction deliverables based on developed positioning and messaging.



What we will love about your background: 


  • Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
  • Familiar with operating systems, such as Windows, etc.
  • Team player with cross-functional project leadership skills
  • Demonstrated skills in positioning and differentiating products and services
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • History of budget management



Your Qualifications and Experience include: 


  • BA/BS degree in marketing, communications or related area
  • Minimum 7 years’ experience in B2B marketing communications / demand generation / integrated marketing in EUROPE, background in security/IT or equivalent industry is a plus. CRM (, Marketing automation (Marketo), Web content management, analytics and business intelligence (reporting and analysis tools)
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
  • Campaign-focused, responsive, creative, strategic, proactive, and hands on, with the ability to work with all levels of management in a fast-paced environment
  • Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
  • Ability to travel as required




Why apply? 


  • Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise.
  • Innovation: You embrace challenges and want to drive ambitious change.
  • Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly




HID Global is an Equal Opportunity/Affirmative Action Employer – Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation


We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 50,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences. 


Cardiff, ENG, GB, CF15 7AB

Production & Skilled Trades
Mid-senior level