Marketing Manager - Traka APACMEA



APACMEA Marketing Manager

‘Be part of an innovative forward-thinking company’

Who We Are:

Originally, the manufacturer of one of the world's first electronic key management systems in 1994 - we are now the global leader in innovative technology for sophisticated, intelligent key management systems and locker solutions. We operate in a wide variety of channel markets such as Government, MOD, Prisons, Fleet, Distribution Centres, and Data Centres etc.

When you drop your keys off at a car dealership, your child takes their laptop from their locker at school or ends up feeling ill and going to A&E, you will find our solutions in use.  Our products can be bought off the shelf all the way up to solutions for blue-chip and every day recognisable companies.

Traka became part of ASSA ABLOY in April 2012, who are a more than 8 billion Euro organisation and the global leader in access solutions. Every day we help people feel safe, secure and experience a more open world. ASSA ABLOY products can be seen and used everywhere you go in your daily life from brands such as Yale, Chubb and HID.

With its continued rapid growth, in January 2019 Traka became part of the Global Solutions division of ASSA ABLOY which allows Traka to grow further globally, and leverage group developments, including Cloud technologies.

We are always looking for diverse, talented, energetic people with integrity and the desire to succeed. We are an equal opportunity employer offering competitive salaries and benefits in a team environment where you can freely speak across teams and departments to seek help and guidance.

Working for Traka means that you will be part of an agile environment, with innovative solutions to improve our customers' lives.


Your Opportunity:

The Marketing Manager for APACMEA will be responsible for developing and delivering the Traka global marketing plan for the Asia Pacific, Middle East, Africa and India regions.  This role will work closely with the Head of APACMEA, Regional Business Leads, Business Development Managers, Certified Channel partners central and other regional marketing teams in order to create and execute the plan which will include PR, Digital Marketing, Trade Shows, as well as sector campaign and regionalized marketing materials. As part of the Global Marketing organization the APACMEA Marketing Manager will also take lead in projects or co-ordination areas of particular interest for the Global Organization.


It will be your mission to:

  • Formulate an overall strategy for all marketing activities, external communications, tradeshow events, digital branding/strategy, audience engagement and production of various supporting media assets such as webinars and video case studies for the Americas
  • Plan and manage annual marketing budgets, track spending and adjust as needed based on revised forecasts
  • Manage and ideally lead (design) the creation of collateral, email campaigns, digital advertising, promotions, presentations, videos, etc as needed for both end users and reseller marketing activities
  • Analyse market trends and recommend changes to marketing and business development strategies based on analysis and feedback
  • Oversee creation and delivery of press releases, advertisements, and other marketing communications for end user and reseller markets
  • Develop a digital marketing strategy to align with and maximize market sector strategies based on current sales targets and initiatives
  • Oversee the planning, coordination and execution of national tradeshow events and all associated activities
  • Collaborate with other departments to execute the preparation and delivery of internal and external training materials
  • Manage agency or freelance relationships as needed
  • Deliver customer-facing and internal documents in alignment with the global and local brand strategy
  • Ensure that brand messages are consistent and in alignment with central marketing guidelines
  • Manage and update website and digital strategy as needed, both directly and with 3rd parties as needed
  • Manage and create videos to support sales, reseller channel and operations efforts, as needed
  • Maintain & update all content and media required for APACMEA website properties
  • Coordinate the translation of all marketing materials and initiatives as needed for the APACMEA region, primarily Japanese
  • Collaborate to improve marketing automation functionality to maximize lead generation efforts
  • Manage, deliver and host regularly scheduled series of webinars in collaboration with regional sales teams
  • Perform analysis of marketing and sales data in collaboration with marketing analyst to maximize marketing spend efficiencies
  • Collaborate with other ASSA ABLOY to coordinate marketing efforts and trade shows, as needed
  • Drive social media strategy and content production along with marketing analyst
  • Maintain tracking reports of leads and campaigns
  • Maintain database of marketing deliverables and source files
  • Perform other duties as assigned by the manager


Who You Are:

You will be self-motivated and trustworthy with strong organisational skills and the ability to be able to prioritise different tasks. You will strive for world class performance, promoting innovation and teamwork.

You will be personable and presentable at all times with the ability to articulate.

Special competencies:

Minimum Qualifications, Experience, Knowledge and Skills:

  • A Degree in Marketing, Advertising or Graphic Design;
  • Experience in driving marketing efforts and supporting an International sales team;
  • Minimum 2 years’ experience in focussed Marcomms activity with proven results;
  • Excellent verbal and written communication skills;
  • Extensive knowledge of Adobe Creative Suite, major social media platforms and Microsoft Office;
  • Experience in Salesforce CRM platform, Marketo desirable;
  • Experience in videography, graphic/web design and copywriting is a plus;
  • Valid driver’s license and passport;
  • Reliable transportation to and from work;
  • Must be able to travel;
  • This role will ideally be based out of our Divisional HQ Brisbane Office, Australia;


We are looking for bright, motivated and passionate people to join our team.



  • Competitive Package including 20 days holiday (exc. Statutory) + Superannuation (10%)


We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 51,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Brisbane, QLD, AU, 4000

Sales, Marketing & Product Management
Not applicable