Marketing Activation Manager (f/m/d) - B2B & Industrial Solutions

Are you an experienced marketing professional with a passion for B2B and industrial solutions? Do you excel in implementing strategic campaigns and driving business growth within a global organization? If so, we have an exciting opportunity for you.

The ASSA ABLOY Group is the global leader in access solutions, operating worldwide with 61,000 employees and sales of SEK 141 billion. Our innovations in efficient door openings, trusted identities, and entrance automation help billions of people experience a more open world each day. The ASSA ABLOY Opening Solutions EMEIA division is at the forefront of developing door openings and access solutions for homes, businesses, and institutions, with an annual turnover of €2 billion and 12,000 employees across 5 Business Areas in Europe, the Middle East, India, and Africa.

What you would do as our Marketing Activation Manager, DAS EMEIA

We are seeking a Senior Marketing Activation Manager for our Digital and Access Solutions (DAS) business segment. Reporting to the Director & Head of Marketing, DAS EMEIA, this role offers a unique opportunity to leverage your expertise in B2B marketing within a dynamic, global environment. Ideally based in Berlin, Germany, you will play a critical role in implementing and optimizing international marketing campaigns tailored to the industrial and B2B sectors.
You would also:

• Lead Campaign Implementation: Drive the roll-out of international marketing campaigns, focusing on building security, digital access solutions, and IoT for B2B clients. Localize centrally developed assets and manage roll-out activities across Europe, the Middle East, India, and Africa.
• Coordinate with Local Teams: Collaborate with business development, product, and marketing experts to execute marketing plans. Support local marketers with campaign implementation, translation, and localization. Establish KPIs for local activities and ensure effective local activation and lead generation.
• Optimize Campaigns: Collect feedback from local teams, optimize online presence and digital lead generation, and support regional trade shows, events, and webinars.
• Ensure Brand Compliance: Approve marketing materials in line with brand and messaging guidelines and maintain consistency across all communications.

The skills and experience you need
Experiences we value:

• B2B Marketing Expertise: Proven track record in B2B marketing with a focus on complex products and lead generation. Experience in the industrial or building management sectors is highly desirable.
• Strategic Execution: Skilled in translating strategic plans into actionable, budget-conscious marketing initiatives. Proficient in managing multiple projects and meeting tight deadlines.
• Project Management: Strong organizational and project management skills with significant experience in an international B2B context or agency setting.
• Educational Background: Degree in Marketing, Communications, or a related field.
• Language Proficiency: Fluent in English (spoken and written). Proficiency in other major European languages is a plus.
• Travel Willingness: Ability and willingness to travel internationally as required.

What We Offer:

• An opportunity to influence global marketing strategies within a leading access solutions provider.
• A dynamic work environment with the chance to work on innovative projects and campaigns.
• Competitive salary and benefits package.

If you are a results-driven professional with a passion for technology and marketing, we would love to hear from you. Apply now to join our team and help shape the future of access solutions.

We review applications regularly, so don’t wait

We are building diverse, inclusive teams, and encourage applications from everyone who can see themselves working with us. Just set up your profile and apply, no later than the 15th of August 2024. To make sure your personal data is safe, we don’t look at any applications sent by email or post. The recruitment process also includes standard personnel security clearance for the selected candidate. If you have any questions about the role or about the recruitment process, please email Khalil Kabakibi, Talent Acquisition Business Partner, at khalil.kabakibi@assaabloy.com.  

Let’s create a safer and more open world - together!

To find out more about us, visit www.assaabloy.com

#LI-GRR #LI-ZA1

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.