Area Sales Manager



Area Sales Manager

Location: Basingstoke UK

Job ID : 17019



We are currently looking for a area sales manager that  will promote designated HID Global / Fargo Products in the United Kingdom / Ireland and Nordics Regions through existing partner accounts and identify, appoint and develop new resellers.

The area sales manager  is responsible for promoting sales of card printer hardware, supplies, software & vertical based solutions in the Region; besides carrying out HID's global Secure Issuance (SI) strategy within key verticals


The qualified candidate  must propose ideas and offer consultancy to customers on how to grow their card printer business, help implement and support them to meet growth targets and to resolve complex commercial channel issues.

We are looking for someone with channel management skills and who has good knowledge in sales force and the market industry.


If this sounds like you we want to hear from you !



The Company:


HID Global powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.  

We are a high-tech software company headquartered in Austin, TX, with over 4,000 worldwide employees.  Visit



As our Area Sales Manager, you’ll support HID’s success by: 


  • Develop the territory strategy with the Regional Sales Manager and the Regional Sales Director

  • Drive the growth of the secure issuance portfolio in key verticals such as the government, health care, transport and education

  • Build relationships with key channel partners and build Partner business plans with a focus on growth activities

  • Oversee the Secure Issuance channel partner business in the region in line with the vertical strategy, joint visit , in-depth analysis, recommendations & planning activity

  • Responsibility for developing and implementing regional secure Issuance plans, including: regional gtm strategy, market segments and target customers served by HID Global Geographical channel development.

  • Identifying and attracting new SI market opportunities for HID Global within region, regional optimal pricing schedules and marketing touch points 

  • Identify and recommend sales opportunities in new and existing markets and increase market share in established markets

  • Provide support to assigned accounts and strategic alliances by providing sales training, pre sales support, and demonstration of equipment and participation in joint end user visits.

  • Provide competitive pricing information, competitive situations and customer attitudes for current and future requirements to the Sales Manager and other interested parties

  • Review continually the sales results at all levels of the reseller channels you are responsible for, put in place action programs to make good any shortfall against forecasts, for these accounts.

  • Perform any other duties as deemed necessary by Management

  • Provide sales reports and statistics.


What we love about your background :


  • Experience in the Identity & Access Management market and if possible the card printer business in the UK(Nordics market specifically
  • Good understanding of the channel business and capability to manage effectively possible conflicts that might arise in the channel



Education or Experience: 


  • Minimum of 2 - 3 years of successful Partner/Channel Management 

  • Knowledge in salesforce

  • Leadership skills in business development 

  • Excellent people and management skills to interact with cross-functional teams, the channel & end user community. 

  • Excellent communication & analytical skills

  • Ability to effectively communicate in the English language verbally and in writing. 

  • Ability to read and interpret technical journals, specifications, international technical standards, etc.

  • Proficient in MS Office applications, such as Word, Excel, PowerPoint, Teams etc



Why apply? 


Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise.

Innovation: You embrace challenges and want to drive ambitious change.

Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly.





We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 50,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences. 


Basingstoke, ENG, GB, RG24 8WG

Production & Skilled Trades
Mid-senior level