Senior Director, Product Marketing

An Amazing Career Opportunity for a Sr. Director, Product Marketing!! 

Location: Austin, TX; Stockholm, Sweden; Prague, Czech Republic

Job ID: 34941

Who are we? 

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo 

Biometric Identity Technologies (BIO):

At the Biometric Identity Technologies Business Area, within HID, we aim to create a safer world with biometric solutions that enhance everyday life, ensuring trust and reliability in every interaction. As a trusted biometric leader, we seamlessly and ethically protect people, places, and things, where we create a secure and equitable environment where everyone’s data is protected and their privacy respected. 

Driven by years of innovation, we offer a broad range of biometric identity technologies for transactions requiring irrefutable proof of identity, such as customer onboarding, fraud prevention, loss prevention, seamless travel, forensic investigation, background checks, border security, and government benefit issuance. We provide peace of mind to a great array of organizations and industries who know that they are getting the highest level of safety and security through trusted identity.

As our Sr. Director, Product Marketing, you’ll support HID’s success by: 

• Conduct market research: Identify customer needs, market trends, and the competitive landscape; use insights to inform product positioning and messaging.
• Customer Engagement: Develop and maintain strong relationships with key customers and industry influencers. Gather and incorporate customer feedback to refine product positioning and marketing strategies.
• Industry Engagement: Maintain biometric industry knowledge through workshops, publications, participating in relevant professional societies & speaking at industry events.
• Business Value Stream Leadership: Drive thoughtful and well-constructed assessment of “where-to-play” vertical/segments; work with leadership to align organization around strategic choices. Work with leadership to ensure organization investments are prioritized to enable targeted growth.
• Create customer segmentation strategies: Establish and understand customer profiles. Targeted marketing plans to drive growth and address key business needs.
• Product Launches: Lead product launches and marketing campaigns, collaborating with product development, sales, and marketing teams to ensure successful execution.
• Budgeting: Develop and manage marketing budgets, ensuring cost-effectiveness and maximizing ROI on product marketing efforts.
• Manage relationships: external agencies, vendors, partners to enhance product visibility & market reach.
• Strategy Development Intersection: Provide strategic leadership in competitive analysis, market trends, and product performance to guide decision-making and drive growth.
• Communications: Ensure alignment and cohesive messaging across cross-functional teams, including Corporate Communication, Product Management, Engineering, and Sales.
• Team Leadership: Lead, mentor and inspire a geographically dispersed team. Foster a collaborative and high-performance culture that drives towards business goals.
• Cross-functional Collaboration: Collaborate with internal teams, including product management, product marketing, sales, technical services and legal, to ensure seamless execution of initiatives. Provide leadership & guidance to teams working on related projects.
• Performance Metrics and Reporting: Define and monitor key performance indicators (KPIs), regularly reporting on the success and outcomes. Use data-driven insights to optimize and improve programs and initiatives.
• Sales Enablement: Work closely with marketing and product teams to shape sales collateral, presentations, and materials that effectively communicate the value proposition across diverse markets.

Your Experience and Background include:  

• Bachelor’s degree in business management, marketing, communications, or a related field; equivalent relevant experience will be considered.
• 10+ years of experience in solution/product marketing or relevant adjacent roles
• 10+ years of experience working closely within IT, technology, security, or identity management organizations.
• 5+ years of people management experience
• A proven track record of achievement and demonstrated career stability.

What we can offer you:

• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• Competitive salary and rewards package
• To be a part of a high-growth multinational organization that is pioneering the hardware, software and services that allow people to navigate the physical and digital worlds with confidence

Why apply? 

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity.

We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
 
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 61,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

 #LI-HIDGlobal