Director Digital Marketing, NAM

An Amazing Career Opportunity for a Director of Digital Marketing, North America!! 

Location: Austin, Texas

Job ID: 38337

We are seeking an accomplished, strategic, and inspiring Marketing Director to lead our North American marketing programs, with key experience in digital marketing. This role will oversee the planning, creation, and delivery of integrated marketing initiatives, driving digital integrated campaigns, nurturing B2B and channel partner communities, and ensuring alignment with global strategies.

The ideal candidate will be a natural leader, with deep expertise in digital marketing operations, content strategy, customer engagement, and team empowerment. You will have managed agencies and stakeholders and worked cross-functionally to deliver measurable business growth – with specific attention to attribution and marketing KPIs. You will also play a critical role in shaping the future of our marketing ecosystem, contributing to new methodologies and innovative approaches where formal playbooks do not yet exist. 

Who are we? 

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo 

 
Physical Access Control Solutions (PACS):

HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions. 

This is more than just a job – it’s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions.  

Are you ready to make a difference? Join us and help shape the future of security. 

As our Director of Digital Marketing, you’ll support HID’s success by: 

• Owning the development and execution of North American marketing strategies that align with global objectives and drive market impact.
• Creating and leading integrated marketing programs leveraging all the marketing mix, ensuring clear messaging architecture, competitive positioning, and audience resonance.
• Overseeing marketing operations, with a key alignment to digital functions, including campaign planning, resource allocation, agency management, creative development, and performance measurement.
• Developing best practice direct digital communication strategies that engage and nurture B2B customers and channel partner communities, demonstrating ROI.
• Delivering digital optimization across PPC, SEO, SEM and paid, owned and earned digital platforms.
• Spearheading CRM strategy integration and marketing automation adoption to improve customer engagement and campaign efficiency.
• Building strong relations with digital and central functions enhancing PACs NAM marketing. Build up PACs NAM customer data and its value to the marketing function.
• Sharing your experience and skills across the team, allowing team members to get great insight into marketing effectiveness and continuous improvement.
• Analyzing customer insights and market trends to help inform strategy and refining campaign approaches for PACs NAM.
• Presenting marketing plans, business cases, and performance updates to executive leadership, sales and other stakeholder partners – gaining empathy and alignment.   
• Collaborating closely with sales teams to ensure alignment between marketing activities and revenue goals.
• Managing external agencies and partner networks to maximize impact and ROI, including budget management and negotiations.
• Championing internal culture, team energy, and engagement across the North America marketing function. 

Your Experience and Background include:  

• 10+ years of progressive experience in senior marketing roles, with proven leadership in complex, matrixed environments.
• Demonstrated success in full-spectrum marketing programmes, from strategy to execution and measurement.
• Expertise in digital driven marketing, audience profiling, and integrated campaign management.
• Strong understanding of CRM tools (SFDC, Marketo, 6Sense), marketing automation platforms, and digital marketing strategies.
• Strong understanding of Analytics and associated tools to optimize Social, PPC, SEM, SEO (inc. AI Search results)
• Experience nurturing and building B2B and channel partner communities.
• Proven ability to manage and develop high-performing teams and/or share skills and experience with others helping them develop their digital marketing skills.
• Outstanding communication, storytelling, and presentation skills.
• Executive presence with the ability to influence senior stakeholders.
• Self-starter with a passion for innovative marketing and continuous learning.
• Experience in the physical security, access control, or wider security technology industry is beneficial but not essential.

What we can offer you:

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds 

Why apply? 

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact accommodations-ext@hidglobal.com

We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
 
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

 #LI-HIDGlobal