Retail & Locksmith Sales Representative

About Us

ASSA ABLOY is the global leader in access solutions, dedicated to satisfying end-user needs for security, safety, and convenience. We help billions of people experience a more open world. Our iconic brands, Yale, Lockwood, ABLOY and Interlock are driven by innovation and have been recognised with ASSA ABLOY’s inclusion in Forbes’ Top 100 most innovative companies list on four separate occasions. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.


With over 52,000 team in more than 70 countries, we are proud of our diversity of thought and experience. Together with our culture and strong leadership, we know we can continue to be a global leader and a place where people can build a career to be proud of. Our values and beliefs are part of our identity: 


  • Empowerment – We have trust in people

  • Innovation – We have the courage to change

  • Integrity – We stand up for what is right


About The Role:

We currently have an exciting opportunity for a Retail & Locksmith Sales Representative to join the team, based in Auckland, covering South Auckland, Waikato and Bay of Plenty. Reporting to the Retail & Locksmith Sales Director, you will be the principal point of contact for a broad and diverse customer base. We want to partner with our customers to support mutually beneficial growth and our sales team are the key to realising these outcomes. The role will be responsible for developing relationships and market presence to increase ASSA ABLOY's share of the door and window hardware market, supporting the company’s strategic priorities.


Responsibilities include:


  • Develop and implement a call programme to ensure regular contact with customers, with focus on large and growth accounts.

  • Influence customer buying decisions by ensuring they have the necessary information about product specification and product range.

  • Contribute and deliver on strategic objectives through your team and region

  • Gather, analyse, and provide feedback on market and customer trends (ad-hoc and through monthly reports).

  • Maintain territory information utilising a CRM (including, sales calls, contacts, call notes and ISP categories).

  • Maintain project/opportunity information utilising a CRM (including, but not limited to, product, value, end user details and timeframes)

  • Stay updated with industry trends, codes, regulations, and emerging technologies.


You will be accountable for achieving Retail & Locksmith team targets in relation to:


  • Sales budget

  • Increased sales of strategic product categories

  • Market share and penetration

  • Successful promotion and launch of new products

  • Customer satisfaction and relationships


This role includes a competitive package with an incentive scheme, full-use company vehicle, laptop, iPad & iPhone.


About you:

  • Minimum of 5+ years of relevant sales work experience

  • Experience in the retail hardware and/or locksmith industry preferred

  • Strong negotiating skills and the ability to build effective relationships

  • Customer focused and committed to providing a high quality of service

  • Experience in reviewing sales data and identifying insights

  • Strong communication, interpersonal, and active listening skills

  • Strong attention to detail and the ability to manage multiple priorities

  • Self-motivated and possess a continuous improvement mindset

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 52,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Auckland, NZ, 0632

Sales, Marketing & Product Management
Travel Required: 31%-60%